中国独立设计师服装品牌之审美文化研究
发布时间：2018-09-09 09:24
【摘要】：中国独立设计师服装品牌,因其独特的艺术气质和鲜明的品牌理念,逐渐被人们所熟知,并成为服装市场上的新生事物。这些设计师品牌,有着艺术家的独特气质,它们充满了设计感与艺术性,承载着设计师的艺术理念和哲学思考,是设计师审美理想的物化成果。这些品牌在成立之初往往都是面向小众的,随着品牌经营的成功运作而逐渐走向大众的视野,它们有着独立的思考,像艺术品一样,对具有相同审美追求的消费者释放出信号,等待共鸣与回应。独立设计师在很大程度上是文化工作者,而不是简单的服装从业人员。独立设计师服装品牌的最大特点就在于其精神上的审美性。它们植根于灿烂的传统文化,从中挖掘隐秘的的力量,化为真正具有民族生命力的本土设计。东方艺术的精髓是意境之美,意境的营造靠的是在设计师为服装作品倾注进去的文化内涵。设计师要有深厚的人文底蕴,去牢牢把握真正具有生命力的文化本质,用现代的手段再释传统,赋予传统服饰以现代生命力的表达,将真正具有中国思维方式、中国文化意蕴的作品凝练而庄重地呈现出来。这种审美上的特质,使得中国独立设计师品牌从美学理念到设计手法、从营销手段到品牌经营建设,都和畅销的流行品牌不同。本文将从美学的层面,针对设计师服装品牌从设计到营销的整个流程,进行审美文化上的剖析,以独特的视角证实中国独立设计师品牌的艺术价值。中国独立设计师服装品牌独特的审美文化意义与艺术价值,将使其充满无限生机与活力。
[Abstract]:Chinese independent designer clothing brand, because of its unique artistic temperament and distinctive brand concept, is gradually known by people, and has become a new thing in the clothing market. These designer brands, which have the unique temperament of artists, are full of the sense of design and artistry, bearing the designer's artistic idea and philosophical thinking, and are the materialized results of the designer's aesthetic ideal. At the beginning of their establishment, these brands tend to be niche oriented. With the successful operation of their brands, they gradually move to the public's horizon. They have independent thinking, like art works, which send signals to consumers who have the same aesthetic pursuits. Wait for resonance and response. Independent designers are, to a large extent, cultural workers, not simple garment practitioners. The biggest characteristic of independent designer clothing brand lies in its spiritual aesthetic. They are rooted in the splendid traditional culture, excavate the secret power from it, and become the native design with real national vitality. The essence of oriental art is the beauty of artistic conception. Designers should have profound humanistic background, firmly grasp the true vitality of the cultural essence, reinterpret tradition by means of modern means, endow traditional dress with the expression of modern vitality, and truly have a Chinese way of thinking. The works of Chinese cultural implication are presented in a condensed and dignified manner. This aesthetic characteristic makes Chinese independent designer brand different from popular brand from aesthetic idea to design technique, from marketing means to brand management. This article will analyze the aesthetic culture of the designer clothing brand from the design to the marketing from the level of aesthetics, and prove the artistic value of the independent designer brand in China from a unique angle of view. The unique aesthetic cultural significance and artistic value of Chinese independent designer clothing brand will make it full of infinite vitality and vitality.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86;F273.2
本文编号：2231979
[Abstract]:Chinese independent designer clothing brand, because of its unique artistic temperament and distinctive brand concept, is gradually known by people, and has become a new thing in the clothing market. These designer brands, which have the unique temperament of artists, are full of the sense of design and artistry, bearing the designer's artistic idea and philosophical thinking, and are the materialized results of the designer's aesthetic ideal. At the beginning of their establishment, these brands tend to be niche oriented. With the successful operation of their brands, they gradually move to the public's horizon. They have independent thinking, like art works, which send signals to consumers who have the same aesthetic pursuits. Wait for resonance and response. Independent designers are, to a large extent, cultural workers, not simple garment practitioners. The biggest characteristic of independent designer clothing brand lies in its spiritual aesthetic. They are rooted in the splendid traditional culture, excavate the secret power from it, and become the native design with real national vitality. The essence of oriental art is the beauty of artistic conception. Designers should have profound humanistic background, firmly grasp the true vitality of the cultural essence, reinterpret tradition by means of modern means, endow traditional dress with the expression of modern vitality, and truly have a Chinese way of thinking. The works of Chinese cultural implication are presented in a condensed and dignified manner. This aesthetic characteristic makes Chinese independent designer brand different from popular brand from aesthetic idea to design technique, from marketing means to brand management. This article will analyze the aesthetic culture of the designer clothing brand from the design to the marketing from the level of aesthetics, and prove the artistic value of the independent designer brand in China from a unique angle of view. The unique aesthetic cultural significance and artistic value of Chinese independent designer clothing brand will make it full of infinite vitality and vitality.
【学位授予单位】：陕西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86;F273.2
【参考文献】
相关硕士学位论文 前1条
1 毋海娟;中国元素在高级时装中的应用与反思[D];北京服装学院;2012年
，本文编号：2231979
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