兰州石化公司营销内控体系再建设研究
发布时间：2018-09-11 21:02
【摘要】：内部控制作为企业管理的一种重要的工具,在企业管理过程中扮演着重要的角色,是有效运营的重要保证。兰州石化公司营销内控体系建设经过多年的运行后,随着内外部环境的变化出现了许多的漏洞和风险,因此需要对已建立的内部控制要素进行完善,以确保公司营销体系健康运行。文章结合兰州石化公司营销内控体系面临的现实,按照提出问题、分析问题、解决问题以及效果评估的研究思路,以规范研究为主线并加以具体实证的研究方式开展的。本文分为5个章节。首先,作者进行了较为广泛的中外文献调研,并进行了文献综述,提出了问题。进而,在依靠内部控制相关理论的基础上,对兰州石化公司营销体系现状进行了较为深入的分析,并对存在的问题进行了细致的剖析。然后,作者以内部控制构成的五要素为支撑,从内部控制环境、风险管理、内部控制活动、信息与沟通以及监督方面对兰州石化公司营销内控体系再建设的措施进行了具体的阐述,并提出了兰州石化公司营销内控体系的反馈机制和其有效运行的保障机制。最后,作者对兰州石化公司营销内控体系再建设的实施情况进行了说明。
[Abstract]:As an important tool of enterprise management, internal control plays an important role in the process of enterprise management and is an important guarantee of effective operation. After many years' running of the marketing internal control system of Lanzhou Petrochemical Company, with the change of internal and external environment, there are many loopholes and risks, so it is necessary to perfect the established internal control elements. To ensure the healthy operation of the company's marketing system. Based on the reality of the marketing internal control system of Lanzhou Petrochemical Company, this paper takes the normative research as the main line and carries out the concrete empirical research according to the research ideas of putting forward the problem, analyzing the problem, solving the problem and evaluating the effect. This paper is divided into five chapters. First of all, the author has carried on the extensive domestic and foreign literature investigation, and has carried on the literature summary, has raised the question. Then, based on the theory of internal control, this paper makes a deep analysis on the present situation of marketing system of Lanzhou Petrochemical Company, and makes a detailed analysis of the existing problems. Then, the author, supported by the five elements of internal control, from the internal control environment, risk management, internal control activities, In the aspects of information, communication and supervision, the measures of re-construction of marketing internal control system of Lanzhou Petrochemical Company are expounded, and the feedback mechanism of marketing internal control system of Lanzhou Petrochemical Company and the guarantee mechanism of its effective operation are put forward. Finally, the author explains the implementation of marketing internal control system in Lanzhou Petrochemical Company.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F406.7;F274;F426.72
本文编号：2237830
[Abstract]:As an important tool of enterprise management, internal control plays an important role in the process of enterprise management and is an important guarantee of effective operation. After many years' running of the marketing internal control system of Lanzhou Petrochemical Company, with the change of internal and external environment, there are many loopholes and risks, so it is necessary to perfect the established internal control elements. To ensure the healthy operation of the company's marketing system. Based on the reality of the marketing internal control system of Lanzhou Petrochemical Company, this paper takes the normative research as the main line and carries out the concrete empirical research according to the research ideas of putting forward the problem, analyzing the problem, solving the problem and evaluating the effect. This paper is divided into five chapters. First of all, the author has carried on the extensive domestic and foreign literature investigation, and has carried on the literature summary, has raised the question. Then, based on the theory of internal control, this paper makes a deep analysis on the present situation of marketing system of Lanzhou Petrochemical Company, and makes a detailed analysis of the existing problems. Then, the author, supported by the five elements of internal control, from the internal control environment, risk management, internal control activities, In the aspects of information, communication and supervision, the measures of re-construction of marketing internal control system of Lanzhou Petrochemical Company are expounded, and the feedback mechanism of marketing internal control system of Lanzhou Petrochemical Company and the guarantee mechanism of its effective operation are put forward. Finally, the author explains the implementation of marketing internal control system in Lanzhou Petrochemical Company.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F406.7;F274;F426.72
【参考文献】
相关期刊论文 前2条
1 赵保卿;基于价值链管理的内部控制及目标定位[J];北京工商大学学报(社会科学版);2005年03期
2 吴水澎,陈汉文,邵贤弟;企业内部控制理论的发展与启示[J];会计研究;2000年05期
，本文编号：2237830
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