保险公司车友俱乐部管理系统设计与实现

发布时间：2018-09-12 07:31

【摘要】：随着国内保险业务的增长,各保险企业竞争的热点将逐步由新用户的发展转移到对存量客户的维系与价值提升,要比竞争对手赢得更多的市场和客户,需要进行彻彻底底的改变,从“产品”转为“服务”,包含产品设计、服务理念、营销方式等方面的转变。俱乐部(Club)是指由公司组织,会员在一定条件下自主参加,并具备相应权利和义务的自由团体。车友俱乐部则是指企发展私家车车主为会员,并提供相应的会员服务,培养客户的忠诚度,提升企业形象。论文中分析了目前保险公司的产品、价格等难以在市场竞争中形成优势的原因,提出只有服务才可以最大限度的与竞争对手区分开来。而建立车友俱乐部系统是公司差异化的一种方法。目前,还没有能将客户有效凝聚在一起的途径,没能利用客户资源为公司创造价值。为了构建公司差异化服务体系,提高客户忠诚度,增强客户粘性,车友俱乐会将是一个能让公司、俱乐部、会员和潜在客户之间沟通、服务的平台首先,论文对系统的定位、意义、商业应用现状及研究内容进行了阐述,确定了系统的功能和目标,根据科学的方法对需求进行分析,形成需求分析用例图。论文结合软件的生命周期和系统设计思路,对系统设计概要和数据库设计分别进行详细说明,设计概要包括系统架构设计和功能结构设计,数据库设计包括数据流图和数据结构展示等。其次,介绍了系统的详细设计和功能实现,系统在实现过程中用到了数据库技术、ETL技术、Java技术及SVN版本管理工具等。为了保证项目质量,系统还进行了严格的测试,并最后介绍了系统的部署和上线情况。本文所提出的车友俱乐部已经上线使用并进行了有效的推广,协助保险公司达到了构建公司差异化服务体系,提高现有客户的忠诚程度,增强已有客户粘性的目标,提高了公司的整体效益。
[Abstract]:With the growth of domestic insurance business, the hot competition of insurance enterprises will gradually shift from the development of new users to the maintenance and value promotion of stock customers, and win more markets and customers than their competitors. A radical change is needed, from "product" to "service", including product design, service concept, marketing approach, etc. Club (Club) is a free organization organized by a company, its members participating independently under certain conditions and having the corresponding rights and obligations. Car club refers to the development of private car owners as members, and provide corresponding member services, customer loyalty, enhance the image of the enterprise. This paper analyzes the reasons why the products and prices of insurance companies are difficult to form advantages in the market competition, and puts forward that only services can be distinguished from competitors to the maximum extent. The establishment of a car club system is a method of differentiation. At present, there is no way to gather customers together effectively, and not to use customer resources to create value for the company. In order to construct the company's differentiated service system, improve customer loyalty, enhance customer stickiness, car club will be a platform for communication among companies, clubs, members and potential customers. First of all, the paper will position the system. The significance, the present situation of commercial application and the research contents are expounded, the functions and objectives of the system are determined, the requirements are analyzed according to the scientific method, and the requirement analysis use case diagram is formed. Combined with the life cycle of the software and the idea of system design, the paper explains the system design outline and database design in detail. The design outline includes the system architecture design and the function structure design. Database design includes data flow diagram and data structure display. Secondly, the detailed design and function realization of the system are introduced. The database technology, SVN technology and SVN version management tools are used in the implementation of the system. In order to ensure the quality of the project, the system is tested strictly. Finally, the system deployment and online situation are introduced. The car club put forward in this paper has been put into use online and has been effectively promoted to help insurance companies to achieve the goal of building a differentiated service system, improving the loyalty of existing customers, and enhancing the stickiness of existing customers. Improved the overall efficiency of the company.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
，

本文编号：2238329