SC财险鄂尔多斯分公司发展战略研究
发布时间：2018-10-05 09:24
【摘要】：随着经济社会的快速发展和国民生活水平的不断提高,保险业在经济社会发展和国民生活中的作用越来越重要,对于保险行业来说,可谓是机遇与挑战并存。一方面,经济规模的扩大、社会财富的增长以及城乡居民收入大幅增长,促进了保险需求快速增长；另一方面市场竞争日激趋激烈,参与竞争的主体日益增多,保险公司传统的经营模式受到严峻挑战。如何在经济社会发展新常态下改善经营模式,制定适合自身发展的战略,提升市场竞争能力,成为各大保险公司面临的重要任务。本文以SC财险公司鄂尔多斯分公司为研究对象,在充分借鉴国内外保险公司战略发展理论和案例的基础上,分别借助PEST分析模型和迈克尔·波特的“五力模型”对SC财险公司鄂尔多斯分公司的外部发展环境和行业特征进行了分析,得到影响鄂市保险行业的五种力量中,新的进入者和卖方议价能力的威胁较小,而替代品、买方议价能力和现有竞争者的威胁较大的结论。再从资源和能力两方面对该公司的内部环境进行分析,指出该公司的优势有发展优势、营销渠道优势、服务优势和声誉优势,劣势为市场占有率低、人员整体素质偏低和创新能力不强。在此基础上运用SWOT分析,将SC财险公司鄂尔多斯分公司的机会、威胁、优势和劣势相结合起来,指出多元化的增长战略是适合该公司发展的战略。最后从组织结构、制度建设、人力资源和技术保障四个方面阐述了如何保障SC财险公司鄂尔多斯分公司发展战略顺利实施的具体措施。
[Abstract]:With the rapid development of economy and society and the continuous improvement of national living standard, the role of insurance industry in economic and social development and national life is more and more important, for the insurance industry, it can be said that opportunities and challenges coexist. On the one hand, the expansion of economic scale, the growth of social wealth and the substantial increase of income of urban and rural residents have promoted the rapid growth of insurance demand; on the other hand, the market competition is becoming more and more intense, and the main body participating in the competition is increasing day by day. The traditional business model of insurance company is faced with severe challenge. How to improve the management mode in the new normal state of economic and social development, to formulate the strategy suitable for their own development, and to enhance the market competition ability have become the important tasks faced by the major insurance companies. This paper takes Ordos Branch of SC property Insurance Company as the research object, on the basis of drawing lessons from the domestic and foreign insurance company's strategic development theory and case, With the help of PEST analysis model and Michael Porter's "five Force Model", this paper analyzes the external development environment and industry characteristics of Ordos Branch of SC property Insurance Company, and obtains five kinds of forces that influence the insurance industry in E City. The new entrant and seller's bargaining power is less threatening, while the alternative, buyer's bargaining power and the existing competitor's threat are greater. Then it analyzes the internal environment of the company from two aspects of resources and ability, and points out that the advantages of the company include development advantage, marketing channel advantage, service advantage and reputation advantage, and the inferior position is the low market share. Personnel overall quality is low and innovation ability is not strong. On the basis of SWOT analysis, this paper combines the opportunities, threats, advantages and disadvantages of Ordos Branch of SC property Insurance Company, and points out that the diversified growth strategy is suitable for the development of the company. Finally, from the aspects of organizational structure, system construction, human resources and technical support, this paper expounds the concrete measures to ensure the smooth implementation of the development strategy of Ordos Branch of SC property Insurance Company.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F842.3
，
本文编号：2252854
[Abstract]:With the rapid development of economy and society and the continuous improvement of national living standard, the role of insurance industry in economic and social development and national life is more and more important, for the insurance industry, it can be said that opportunities and challenges coexist. On the one hand, the expansion of economic scale, the growth of social wealth and the substantial increase of income of urban and rural residents have promoted the rapid growth of insurance demand; on the other hand, the market competition is becoming more and more intense, and the main body participating in the competition is increasing day by day. The traditional business model of insurance company is faced with severe challenge. How to improve the management mode in the new normal state of economic and social development, to formulate the strategy suitable for their own development, and to enhance the market competition ability have become the important tasks faced by the major insurance companies. This paper takes Ordos Branch of SC property Insurance Company as the research object, on the basis of drawing lessons from the domestic and foreign insurance company's strategic development theory and case, With the help of PEST analysis model and Michael Porter's "five Force Model", this paper analyzes the external development environment and industry characteristics of Ordos Branch of SC property Insurance Company, and obtains five kinds of forces that influence the insurance industry in E City. The new entrant and seller's bargaining power is less threatening, while the alternative, buyer's bargaining power and the existing competitor's threat are greater. Then it analyzes the internal environment of the company from two aspects of resources and ability, and points out that the advantages of the company include development advantage, marketing channel advantage, service advantage and reputation advantage, and the inferior position is the low market share. Personnel overall quality is low and innovation ability is not strong. On the basis of SWOT analysis, this paper combines the opportunities, threats, advantages and disadvantages of Ordos Branch of SC property Insurance Company, and points out that the diversified growth strategy is suitable for the development of the company. Finally, from the aspects of organizational structure, system construction, human resources and technical support, this paper expounds the concrete measures to ensure the smooth implementation of the development strategy of Ordos Branch of SC property Insurance Company.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F842.3
，
本文编号：2252854
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