本地农产品网上商城的设计实现与推广

发布时间：2018-10-20 10:01

【摘要】：近年来随着网络的普及,电子商务流行热度上升,网络购物手机购物等新兴购物方式已经越来越深入人们的生活,改变着人们的习惯,形成一种新的商务生活模式。湖州本地农产品资源丰富,有一定市场,本人于2010年大学毕业后在湖州日报报业集团工作,近年电子商务发展态势热度不减,而湖州本土缺少农副产品类的纯电子商务商城,为顺应时代以及市场发展的脚步,填补湖州本地电子商务平台这一类缺失,抢占本土市场,借助湖州日报报业集团在湖州本地传媒的影响力,开发农副产品电子商城系统,研究探索其推广营销方式。本文首先阐述电子商务基本概念、国内外电子商务发展情况、本地商务网站架构相关构想与整体设计、网站搭建开发相关技术。以本地农产品网上商城搭建为基础,结合本人实际工作,依托本地媒体作为宣传途径,通过网站订购销售、电话热线和微信推广的方式,并总结分析了湖州本土农产品网络营销优缺点。网站以ASP技术与Access数据库编写完成,实现用户注册、登陆、商品下单订购、后台管理等功能。
[Abstract]:In recent years, with the popularity of the network, the popularity of e-commerce has increased. The new shopping methods, such as online shopping, mobile phone shopping and other new shopping methods have become more and more deep into people's lives, changing people's habits and forming a new business life model. Huzhou is rich in agricultural products resources and has a certain market. After I graduated from university in 2010, I worked in Huzhou Daily newspaper Group. In recent years, the trend of e-commerce development has not decreased, while in Huzhou there is a lack of pure e-commerce mall of agricultural and sideline products. In order to adapt to the times and the pace of market development, fill the lack of local e-commerce platform of Huzhou, seize the local market, with the help of Huzhou Daily newspaper Group in Huzhou local media influence, develop agricultural and sideline products electronic mall system, Research and explore its promotion and marketing methods. This paper first describes the basic concept of e-commerce, the development of e-commerce at home and abroad, local business website architecture related to the concept and overall design, website construction and development of relevant technologies. Based on the construction of the local agricultural products online shopping mall, combining with my actual work, relying on the local media as a means of publicity, through the website ordering sales, telephone hotline and WeChat promotion, And summarized and analyzed the advantages and disadvantages of local agricultural products network marketing in Huzhou. The website is written with ASP technology and Access database to realize the functions of user registration, login, order, background management and so on.
【学位授予单位】：浙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP393.092;F724.6;F323.7

【相似文献】