S淀粉企业市场营销策略研究
发布时间：2018-10-24 19:57
【摘要】：变性淀粉行业是近一个世纪以来兴起的新兴行业,也被称为朝阳行业,变性淀粉的使用量和范围非常广,可以用在诸多的领域,不但在食品配料与添加剂行业广泛应用,也是许多不可再生能源的潜在替代品。随着人们生活质量的不断提高以及不可再生资源的日益贫乏,加上社会对环境保护的日益重视,变性淀粉的应用领域越来越广泛。所有这些为以主要生产变性淀粉的S企业带来了机遇和挑战。因此如何能正确的分析国内变性淀粉行业的当前环境和竞争态势,并且采用正确的市场营销策略成为了S企业的重要课题。本文将从以下几个方面对这个课题进行调查分析,希望能给S企业以及其他已经或者准备在变性淀粉行业开展业务的企业提供有益的借鉴。本论文研究思路：第一,提出论文研究的背景、意义和论文的总体思路；第二,对相关的理论进行综述,例如：4C、4P、4R理论以及市场营销理论；第三,对S企业的现状级存在问题进行分析；第四,对S企业的营销环境进行进一步分析；第五也是最重要的,以S企业为例对S企业自身的营销策略和经营状况进行优势、劣势、机会和威胁的SWTO分析,最后制定营销策略,以期能够为S企业的营销提供帮助。
[Abstract]:The denatured starch industry is a rising industry in the past century. It is also called the sunrise industry. The use and scope of modified starch are very wide and can be used in many fields, not only in the food ingredients and additives industry, but also in the industry of food ingredients and additives. It is also a potential alternative to many non-renewable sources of energy. With the continuous improvement of people's quality of life and the increasing poverty of non-renewable resources, and the increasing attention of society to environmental protection, the application of modified starch is becoming more and more extensive. All these bring opportunities and challenges to S enterprises which mainly produce modified starch. Therefore, how to correctly analyze the current environment and competition situation of domestic modified starch industry and adopt the correct marketing strategy has become an important subject of S enterprise. This paper will investigate and analyze this subject from the following aspects, hoping to provide useful reference for S enterprises and other enterprises that have or intend to do business in the denatured starch industry. The main research ideas of this thesis are as follows: first, the background, significance and general idea of the thesis are put forward; second, the relevant theories are summarized, such as: 4CX 4PU 4R theory and marketing theory; third, The existing problems of S enterprise are analyzed; fourth, the marketing environment of S enterprise is further analyzed; the fifth is the most important, taking S enterprise as an example, the advantages and disadvantages of S enterprise's own marketing strategy and management condition are analyzed. SWTO analysis of opportunities and threats, and finally develop marketing strategies, in order to help S enterprise marketing.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.82;F274
本文编号：2292396
[Abstract]:The denatured starch industry is a rising industry in the past century. It is also called the sunrise industry. The use and scope of modified starch are very wide and can be used in many fields, not only in the food ingredients and additives industry, but also in the industry of food ingredients and additives. It is also a potential alternative to many non-renewable sources of energy. With the continuous improvement of people's quality of life and the increasing poverty of non-renewable resources, and the increasing attention of society to environmental protection, the application of modified starch is becoming more and more extensive. All these bring opportunities and challenges to S enterprises which mainly produce modified starch. Therefore, how to correctly analyze the current environment and competition situation of domestic modified starch industry and adopt the correct marketing strategy has become an important subject of S enterprise. This paper will investigate and analyze this subject from the following aspects, hoping to provide useful reference for S enterprises and other enterprises that have or intend to do business in the denatured starch industry. The main research ideas of this thesis are as follows: first, the background, significance and general idea of the thesis are put forward; second, the relevant theories are summarized, such as: 4CX 4PU 4R theory and marketing theory; third, The existing problems of S enterprise are analyzed; fourth, the marketing environment of S enterprise is further analyzed; the fifth is the most important, taking S enterprise as an example, the advantages and disadvantages of S enterprise's own marketing strategy and management condition are analyzed. SWTO analysis of opportunities and threats, and finally develop marketing strategies, in order to help S enterprise marketing.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.82;F274
【参考文献】
相关期刊论文 前3条
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2 张友松 ,胡克祥;我国变性淀粉生产现状及发展方向[J];精细与专用化学品;2003年18期
3 胡新宇,宁正祥;玉米的综合加工与利用[J];玉米科学;2000年03期
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