新媒体时代四川旅游产品包装设计策略探究

发布时间：2018-11-02 19:10

【摘要】：包装是顾客和产品之间无声的推销员,是现实商店营销的有效工具。目前,新媒体时代最具时代特征的就是网络宣传,利用网络进行产品宣传是新媒体时代的社会必然需求。在此基础上,旅游产品通过包装宣传的同时,让人们看到的包装是多角度的,提升的是本土文化品牌。本文围绕四川旅游产品的推广需求,科学、深入解析网络平台下其产品包装的设计的创新模式,通过大量调研人们对网络文化的认知和依赖,结合产品的特色、包装审美的需求、现有包装设计平台的表现形式等资料,探索产品包装及旅游文化的延展内容。
[Abstract]:Packaging is a silent salesman between customers and products, and is an effective marketing tool for real stores. At present, the most characteristic of the new media era is the network propaganda. On this basis, tourism products through packaging publicity, let people see the packaging is multi-angle, promote the local cultural brand. This paper focuses on Sichuan tourism products promotion needs, science, in-depth analysis of the innovative model of product packaging design under the network platform, through a large number of research people's knowledge and dependence on the network culture, combined with the characteristics of the product, The requirements of packaging aesthetic, the existing packaging design platform, and other information, explore the product packaging and tourism culture extension.
【作者单位】：成都纺织高等专科学校;
【基金】：四川省哲学社会科学重点研究项目阶段性成果,项目编号:WHCY2013B03
【分类号】：TB482

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