商业性短视频UGC在SNS中的趣缘推广研究
发布时间：2018-11-02 20:42
【摘要】：随着网络技术的发展和移动网络的覆盖,网络已经成为人们休闲娱乐等各种社会活动的主阵地。以趣缘形态聚合而成的网络社群的细分形态也为商业营销提供了分众平台保障。短视频UGC以其音画同步形式,在碎片化阅读为主导传播形态的当下,成为最高效的传播方式。建立优势IP,以文化和观念为手段的软性植入方式,使受众在带入式引导的状态下认识产品、理解产品,并在不断跟进与延续的催生下,培养趣缘社区中的潜在消费受众,能够更有效地为商业活动提供高效的商业营销方式。
[Abstract]:With the development of network technology and the coverage of mobile network, the network has become the main position of various social activities such as people's leisure and entertainment. The subdivision of the network community formed by the combination of interest and interest also provides a niche platform for commercial marketing. Short video UGC is the most efficient communication mode with its synchronized form of sound and painting, which is dominated by fragmented reading. To establish the soft implantation method of advantage IP, by means of culture and concept, so that the audience can understand the product, and train the potential consumer audience in the interest community under the continuous follow-up and continuation. Can more effectively provide efficient commercial marketing for business activities.
【作者单位】： 吉林工程技术师范学院传媒与数理学院;
【分类号】：G206-F
，
本文编号：2306894
[Abstract]:With the development of network technology and the coverage of mobile network, the network has become the main position of various social activities such as people's leisure and entertainment. The subdivision of the network community formed by the combination of interest and interest also provides a niche platform for commercial marketing. Short video UGC is the most efficient communication mode with its synchronized form of sound and painting, which is dominated by fragmented reading. To establish the soft implantation method of advantage IP, by means of culture and concept, so that the audience can understand the product, and train the potential consumer audience in the interest community under the continuous follow-up and continuation. Can more effectively provide efficient commercial marketing for business activities.
【作者单位】： 吉林工程技术师范学院传媒与数理学院;
【分类号】：G206-F
，
本文编号：2306894
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