泰安市烟草公司网上烟草订货系统设计与实现
发布时间：2018-11-04 12:47
【摘要】：互联网技术的发展为烟草公司获取烟草零售客户需求并及时予以订货提供了极大的便利条件,网上订货现如今已成为烟草行业一种新型的订货方式,它是传统商业向现代信息化、网络化流通模式的一次大转变,它颠覆了传统的烟草营销模式。它把市场、客户实时联系起来,以市场来寻找客户,以客户来促进烟草销售。这种烟草电子商务营销平台的构建为实现客我双赢,及时推进“总成本领先战略”,以较低的成本提供更多的增值服务成为可能。本课题紧紧围绕泰安市烟草公司网上烟草订货系统,研究其设计内容,展示其实现结果。具体的研究内容包括如下几个方面：(1)各用户之间如何实现烟草零售消息流的交互：实现零售商、营销商以及配送商如何通过网上配货系统来进行消息互通；(2)配货：研究系统是基于何种理论来及时烟草配货的下限数据和当前库存数据等；(3)订货管理：系统的初始化、用户的定制以及访问控制管理等；(4)数据访问：访问零售商下限数据或当前库存数据。本课题实现了如下几个功能模块：网上订货、网上配货、网上支付、网上商城、信息交流、进销存管理、经营参考和系统管理。其中网上订货功能又包括网上订单提交、网上订单查询和货源信息查询3项子功能；网上配货包括配货单查询和配货单确认2项子功能；网上支付包括网上支付和结算查询2项子功能；网上商城包括网上购物、购物订单查询、网上购物到货确认、兑换单查询、购物积分查询、购物积分兑换和网上购物积分7项子功能；信息交流包括库存信息采集、客户咨询、客户举报、客户投诉、兑换单查询、客户留言和客户经理留言7项子功能；进销存管理包括库存盘点、库存初始化、库存查询、进货单查询、销售单录入、销售单修改和销售单查询7项子功能；经营参考包括销售排名分析、卷烟购进分析、卷烟结构分析、客户指导、卷烟经营分析、盈利分析和订单查询7项子功能。泰安市烟草公司网上烟草订货系统是为建立新型烟草批零关系、提升服务水平、实现敏捷运作而建立的全新信息平台。通过构建网上订货平台,为零售客户提供全天候的服务体验。改进烟草公司的服务,为零售商提供网上在线咨询和答复,加强与零售商的交流,提升客户满意率。
[Abstract]:The development of Internet technology provides a great convenience for tobacco companies to obtain the demand of tobacco retail customers and order in time. Nowadays, online ordering has become a new type of ordering method in tobacco industry. It is a great change from traditional business to modern information and network circulation mode, which subverts the traditional tobacco marketing mode. It links markets, customers in real time, markets to find customers, customers to promote tobacco sales. The construction of this tobacco e-commerce marketing platform is possible to achieve win-win situation, promote "total cost leading strategy" in time, and provide more value-added services at lower cost. This paper focuses on the online tobacco ordering system of Taian Tobacco Company, studies its design content and shows its implementation results. The specific research contents include the following aspects: (1) how to realize the interaction of the tobacco retail message flow among the users: how to realize the information exchange between the retailers, marketers and distributors through the online distribution system; (2) Distribution: the research system is based on the theory of timely lower limit data and current inventory data, etc. (3) order management: system initialization, user customization and access control management, etc. (4) data access: access to the retailer's lower limit data or current inventory data. This subject has realized the following several function modules: online ordering, online distribution, online payment, online shopping mall, information exchange, purchase, sale and storage management, business reference and system management. The online ordering function also includes three sub-functions: online order submission, online order inquiry and source information query, and online distribution includes two sub-functions: inventory list query and distribution list confirmation. Online payment includes two sub-functions: online payment and settlement inquiry; Online shopping mall includes online shopping, shopping order inquiries, online shopping arrival confirmation, exchange order inquiries, shopping points exchange and online shopping points 7 sub-functions; Information exchange includes inventory information collection, customer consultation, customer reporting, customer complaints, exchange order inquiry, customer message and customer manager message 7 sub-functions; Inventory management includes inventory count, inventory initialization, inventory query, incoming order query, sales order input, sales order modification and sales order query 7 sub-functions; Business reference includes sales ranking analysis, cigarette purchase analysis, cigarette structure analysis, customer guidance, cigarette management analysis, profit analysis and order inquiry. Taian Tobacco online ordering system is a new information platform for establishing new tobacco batch zero relationship, improving service level and realizing agile operation. Through the construction of online ordering platform, retail customers to provide round-the-clock service experience. Improve tobacco services, provide online advice and responses to retailers, enhance communication with retailers and improve customer satisfaction.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
本文编号：2309857
[Abstract]:The development of Internet technology provides a great convenience for tobacco companies to obtain the demand of tobacco retail customers and order in time. Nowadays, online ordering has become a new type of ordering method in tobacco industry. It is a great change from traditional business to modern information and network circulation mode, which subverts the traditional tobacco marketing mode. It links markets, customers in real time, markets to find customers, customers to promote tobacco sales. The construction of this tobacco e-commerce marketing platform is possible to achieve win-win situation, promote "total cost leading strategy" in time, and provide more value-added services at lower cost. This paper focuses on the online tobacco ordering system of Taian Tobacco Company, studies its design content and shows its implementation results. The specific research contents include the following aspects: (1) how to realize the interaction of the tobacco retail message flow among the users: how to realize the information exchange between the retailers, marketers and distributors through the online distribution system; (2) Distribution: the research system is based on the theory of timely lower limit data and current inventory data, etc. (3) order management: system initialization, user customization and access control management, etc. (4) data access: access to the retailer's lower limit data or current inventory data. This subject has realized the following several function modules: online ordering, online distribution, online payment, online shopping mall, information exchange, purchase, sale and storage management, business reference and system management. The online ordering function also includes three sub-functions: online order submission, online order inquiry and source information query, and online distribution includes two sub-functions: inventory list query and distribution list confirmation. Online payment includes two sub-functions: online payment and settlement inquiry; Online shopping mall includes online shopping, shopping order inquiries, online shopping arrival confirmation, exchange order inquiries, shopping points exchange and online shopping points 7 sub-functions; Information exchange includes inventory information collection, customer consultation, customer reporting, customer complaints, exchange order inquiry, customer message and customer manager message 7 sub-functions; Inventory management includes inventory count, inventory initialization, inventory query, incoming order query, sales order input, sales order modification and sales order query 7 sub-functions; Business reference includes sales ranking analysis, cigarette purchase analysis, cigarette structure analysis, customer guidance, cigarette management analysis, profit analysis and order inquiry. Taian Tobacco online ordering system is a new information platform for establishing new tobacco batch zero relationship, improving service level and realizing agile operation. Through the construction of online ordering platform, retail customers to provide round-the-clock service experience. Improve tobacco services, provide online advice and responses to retailers, enhance communication with retailers and improve customer satisfaction.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
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