零售革命背景下百货店的转型与创新
发布时间：2018-11-16 15:14
【摘要】：在零售革命背景下,百货店面临电商和消费需求变化等巨大挑战,亟需创新与转型。百货店创新与转型的路径,应首先回归"百货"生态位和商品为王、顾客为王的本质,恢复经营商品和经营顾客的本能;在此基础上,运用信息技术、网络技术和大数据技术等,建立全渠道、体验式、智慧型营销模式。积极探索买手制,增加自营比例,为实现百货店根本转型创造条件。
[Abstract]:Under the background of retail revolution, department stores are facing enormous challenges, such as changes in e-commerce and consumer demand, and need to innovate and transform. The path of innovation and transformation of department store should first return to "department store" niche and commodity as king, the essence of customer as king, and restore the instinct of managing commodity and operating customer; On this basis, the use of information technology, network technology and big data technology, to establish a full channel, experiential, intelligent marketing model. Actively explore the buying system, increase the proportion of self-support, to achieve the fundamental transformation of department stores to create conditions.
【作者单位】： 北京财贸职业学院;
【分类号】：F721
，
本文编号：2335870
[Abstract]:Under the background of retail revolution, department stores are facing enormous challenges, such as changes in e-commerce and consumer demand, and need to innovate and transform. The path of innovation and transformation of department store should first return to "department store" niche and commodity as king, the essence of customer as king, and restore the instinct of managing commodity and operating customer; On this basis, the use of information technology, network technology and big data technology, to establish a full channel, experiential, intelligent marketing model. Actively explore the buying system, increase the proportion of self-support, to achieve the fundamental transformation of department stores to create conditions.
【作者单位】： 北京财贸职业学院;
【分类号】：F721
，
本文编号：2335870
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