数字营销传播背景下的新型社会形态研究
发布时间：2018-11-26 19:52
【摘要】：随着数字营销传播的发展,社会形态发生了巨大的改变。数字营销传播的载体改变了传统的生活方式,让消费和传播变得更加精准,各种各样私人化的定制服务满足了人们个性化的需求。这种新型的营销传播方式让消费者在市场中占据了主导位置。数字技术在改变生活方式的同时,也改变着人们的认知系统和价值观念。经过数字营销传播的洗礼,社会结构重新部落化,沟通变得更加平等。行业之间开始融合,不同领域的行业边界变得模糊不清。以往的营销传播理念已无法满足当今大变革时代的需求,新型社会形态需要全新的营销传播理论与之相对应。
[Abstract]:With the development of digital marketing communication, great changes have taken place in social formation. The carrier of digital marketing communication has changed the traditional way of life, making consumption and communication more accurate, and a variety of personalized customized services to meet the needs of people. This new form of marketing communication allows consumers to occupy a dominant position in the market. Digital technology not only changes the way of life, but also changes people's cognitive system and values. After the baptism of digital marketing communication, the social structure is retribalized and communication becomes more equal. Industries began to converge, and the boundaries of different sectors became blurred. The former marketing communication concept can not meet the needs of the modern era of great change, and the new social form needs the new marketing communication theory to correspond to it.
【作者单位】： 合肥师范学院文学院;
【基金】：安徽省高校人文社会科学研究重点项目(SK2016A0758:《安徽省新媒体产业展研究》) 合肥师范学院产学研合作单位招标课题(2016CXYZB002:《“艳九天”草莓新媒体营销策略及应用》)
【分类号】：C912;G206
，
本文编号：2359468
[Abstract]:With the development of digital marketing communication, great changes have taken place in social formation. The carrier of digital marketing communication has changed the traditional way of life, making consumption and communication more accurate, and a variety of personalized customized services to meet the needs of people. This new form of marketing communication allows consumers to occupy a dominant position in the market. Digital technology not only changes the way of life, but also changes people's cognitive system and values. After the baptism of digital marketing communication, the social structure is retribalized and communication becomes more equal. Industries began to converge, and the boundaries of different sectors became blurred. The former marketing communication concept can not meet the needs of the modern era of great change, and the new social form needs the new marketing communication theory to correspond to it.
【作者单位】： 合肥师范学院文学院;
【基金】：安徽省高校人文社会科学研究重点项目(SK2016A0758:《安徽省新媒体产业展研究》) 合肥师范学院产学研合作单位招标课题(2016CXYZB002:《“艳九天”草莓新媒体营销策略及应用》)
【分类号】：C912;G206
，
本文编号：2359468
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