云南陆良和平科技有限公司国际文化融合战略
发布时间：2018-12-06 07:37
【摘要】：文化管理是企业管理的发展趋势,对公司跨国经营来说,以文化为导向的管理将成为公司管理的特色。针对开展国际业务面临的文化冲突实施文化融合策略,易于满足相关利益群体的需求,可以使参与国际业务员工的工作更加顺心,对公司来说,可以获得更多的收益。跟随中国对外开放的步伐,国内越来越多的企业将进军国际市场当作扩大企业规模、扩展市场范围、提升企业品牌知名度的一种方式。海外市场拓展之路势在必行,回顾这些年的海外市场的发展之路,文化冲突引发的跨文化管理的问题不断出现。云南陆良和平科技有限公司是具有完备的世界市场营销网络和自主进口经营权的公司,公司的产品销往世界47个国家和地区,每年有数百万美元的出口创汇。公司在日常经营管理中也面临着东西方文化差异和文化冲突的困扰。本文以企业文化融合实施阶段理论为基础,对和平科技国际业务管理的现状进行了深入研究,证实该公司与客户在开展国际业务的各个环节都可能因为行为方式、思维观念和沟通方式的差异而产生文化冲突。本文运用L—PCAI评估工具确定了和平科技的公司文化类型,然后进一步确定文化差异主要表现方式,接着将这些表现方式细分并且量化,设计成调查问卷形式,发放给和平科技海外客户进行了数据收集,采集了有效样本。最后,在确定了和平科技企业文化类型的基础上,针对调查诊断出的文化冲突提出和平科技文化融合的对策。本文建议公司发挥自身优势坚持国际化经营战略,将文化差异合理转化为资源加以利用,完善公司跨文化培训体系,优化国际业务的沟通机制,积极推进和平科技人力资源国际化,坚持合作共赢承担更多社会责任。虽然本文只对一个实际案例进行了数据分析,但是作者希望对和平科技案例分析得出基本结论,可以给予相关企业的文化建设一些指导作用。
[Abstract]:Cultural management is the development trend of enterprise management. For multinational management, culture-oriented management will become the characteristics of corporate management. In order to meet the needs of relevant interest groups, it is easy to implement cultural integration strategy in view of the cultural conflicts facing international business. It can make the work of employees participating in international business more convenient, and the company can obtain more benefits. Following the pace of China's opening to the outside world, more and more domestic enterprises will enter the international market as a way to expand the scale of enterprises, expand the scope of the market, and enhance the brand awareness of enterprises. It is imperative to expand the overseas market. Looking back on the development of overseas market in recent years, cross-cultural management problems caused by cultural conflicts have emerged. Yunnan Luliang Peace Technology Co., Ltd. is a company with complete world marketing network and independent import rights. Its products are sold to 47 countries and regions in the world. The company also faces cultural differences and conflicts between East and West in its daily management. Based on the implementation stage theory of corporate culture fusion, this paper makes an in-depth study on the current situation of the international business management of Peace Science and Technology, and proves that the company and its customers may be due to their behavior in all aspects of their international business. Cultural conflicts arise from differences in thinking concepts and modes of communication. This paper uses the L-PCAI evaluation tool to determine the corporate culture types of peace technology, and then further determines the main ways of expression of cultural differences, and then subdivides and quantifies these expressions, and designs them into the form of questionnaire. Data were collected and valid samples were collected for overseas clients of Peace Technologies. Finally, on the basis of determining the culture types of the peaceful science and technology enterprise, the author puts forward the countermeasures of the peaceful science and technology culture fusion in the light of the cultural conflict diagnosed by the investigation. This paper suggests that the company should take advantage of its own advantages, adhere to the international management strategy, transform cultural differences into resources, perfect the cross-cultural training system, and optimize the communication mechanism of international business. Actively promote the internationalization of peaceful science and technology human resources, adhere to win-win cooperation to assume more social responsibility. Although this paper has only carried on the data analysis to one actual case, but the author hopes to draw the basic conclusion to the peaceful science and technology case analysis, may give the related enterprise cultural construction some guidance function.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F270;F426.7
[Abstract]:Cultural management is the development trend of enterprise management. For multinational management, culture-oriented management will become the characteristics of corporate management. In order to meet the needs of relevant interest groups, it is easy to implement cultural integration strategy in view of the cultural conflicts facing international business. It can make the work of employees participating in international business more convenient, and the company can obtain more benefits. Following the pace of China's opening to the outside world, more and more domestic enterprises will enter the international market as a way to expand the scale of enterprises, expand the scope of the market, and enhance the brand awareness of enterprises. It is imperative to expand the overseas market. Looking back on the development of overseas market in recent years, cross-cultural management problems caused by cultural conflicts have emerged. Yunnan Luliang Peace Technology Co., Ltd. is a company with complete world marketing network and independent import rights. Its products are sold to 47 countries and regions in the world. The company also faces cultural differences and conflicts between East and West in its daily management. Based on the implementation stage theory of corporate culture fusion, this paper makes an in-depth study on the current situation of the international business management of Peace Science and Technology, and proves that the company and its customers may be due to their behavior in all aspects of their international business. Cultural conflicts arise from differences in thinking concepts and modes of communication. This paper uses the L-PCAI evaluation tool to determine the corporate culture types of peace technology, and then further determines the main ways of expression of cultural differences, and then subdivides and quantifies these expressions, and designs them into the form of questionnaire. Data were collected and valid samples were collected for overseas clients of Peace Technologies. Finally, on the basis of determining the culture types of the peaceful science and technology enterprise, the author puts forward the countermeasures of the peaceful science and technology culture fusion in the light of the cultural conflict diagnosed by the investigation. This paper suggests that the company should take advantage of its own advantages, adhere to the international management strategy, transform cultural differences into resources, perfect the cross-cultural training system, and optimize the communication mechanism of international business. Actively promote the internationalization of peaceful science and technology human resources, adhere to win-win cooperation to assume more social responsibility. Although this paper has only carried on the data analysis to one actual case, but the author hopes to draw the basic conclusion to the peaceful science and technology case analysis, may give the related enterprise cultural construction some guidance function.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F270;F426.7
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