河口、金平瑶族传统符号在现代家用纺织品中的设计运用
发布时间：2018-12-17 01:59
【摘要】：如今,在社会高速进步、经济飞速发展同时,加大了现代文明对传统文化的冲击。这种冲击一方面发展了民族文化,另一方面民族文化也会面临改变。本论文的研究目的在对河口、金平两地瑶族文化进行挖掘,在旅游战略的背景之下进行开发并将其运用到商业家纺设计之中,这样才能将少数民族特有的文化进行更深层的保护和传承。本文研究了云南河口、金平两地瑶族传统符号,也进一步调查分析了家纺市场,把现代家用纺织品当作载体,并在现代家用纺织品上面,运用一些必要的设计手法,把河口、金平瑶族的传统文化符号进行提取和设计运用,最后设计出了5套方案,其中每一套方案中包括冰川家纺的品牌形象设计,床品设计,家具蒙尘罩设计,厨卫家纺用品设计,卫浴产品设计,窗帘、装饰家纺用品设计,以及每套产品的包装设计。其中,根据不同的纹样,设计了五套不同风格的家纺设计,如下:几何纹样的现代风格家具、动物纹样的新中式风格家具、植物纹样的现代中式风格家具、传统节庆符号纹样的田园风格家具和建筑纹样的欧式古典家具。整个设计方案涵括了品牌设计,产品纹样设计以及后期市场推广的包装设计。通过对其民族文化、风土人情,以及当地旅游市场及瑶族传统符号进行详细调查了解,对民族色彩、材料、造型、图案等元素进行采集归纳,实物拍摄,同时查阅相关文献资料,进行综合的案例分析研究,将瑶族的民族传统符号与现代家用纺织品进行有效地结合,这是对当地瑶族进行一次设计创新尝试与挑战,发展瑶族纹样创意设计、探究瑶族精湛文化。此次设计把河口、金平传统文化符号进行研究,再将其中最富有代表性的瑶族符号中的几何纹样、动物纹样、花卉纹样、节庆元素、以及建筑元素符号提取,设计出具有瑶族文化的现代家用纺织品。此次设计不仅局限于家纺设计,也包含了冰川家纺的品牌规范设计、以及营销渠道的设计,使得在开发这一市场区域时更加有针对性和突破性。
[Abstract]:Nowadays, with the rapid progress of society and the rapid development of economy, the impact of modern civilization on traditional culture has been intensified. On the one hand, this kind of shock develops the national culture, on the other hand, the national culture will also face change. The purpose of this paper is to excavate the Yao culture in Hekou and Jinping, develop it under the background of tourism strategy and apply it to the design of commercial home textile. Only in this way can the unique culture of ethnic minorities be further protected and passed on. This paper studies the traditional symbols of Yao nationality in Yunnan Estuary and Jinping, and further investigates and analyzes the home textile market, regards modern household textiles as a carrier, and applies some necessary design techniques to the estuary. The traditional cultural symbols of the Jin-ping Yao nationality are extracted and designed. Finally, five sets of schemes are designed, each of which includes the brand image design of Glacier Home Textile, bed design, furniture dust cover design, kitchen and bathroom home textile products design. Bathroom product design, curtain, decorative home textile products design, as well as each set of product packaging design. Among them, according to different patterns, design five sets of different styles of home textile design, as follows: geometric patterns of modern style furniture, animal patterns of new Chinese style furniture, plant patterns of modern Chinese style furniture, Traditional festival symbol patterns of pastoral style furniture and architectural patterns of European classical furniture. The whole design includes brand design, product pattern design and later marketing packaging design. Through the detailed investigation and understanding of its national culture, local customs, local tourist markets and Yao traditional symbols, collecting and summarizing elements such as national colors, materials, shapes, patterns, etc., and shooting in kind, At the same time, referring to the relevant literature, carrying on the comprehensive case analysis and research, combining the traditional symbol of Yao nationality with the modern household textile effectively, this is a design innovation attempt and challenge to the local Yao nationality. To develop the creative design of Yao pattern and explore the exquisite culture of Yao nationality. This design studies the traditional cultural symbols of Estuary and Jinping, and then extracts the geometric patterns, animal patterns, flower patterns, festival elements, and architectural elements from the most representative Yao symbols. Design the modern household textiles with Yao culture. This design is not only limited to home textile design, but also includes the design of glacial home textile brand standard, as well as the design of marketing channel, which makes it more targeted and breakthrough in the development of this market area.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS106.7
本文编号：2383446
[Abstract]:Nowadays, with the rapid progress of society and the rapid development of economy, the impact of modern civilization on traditional culture has been intensified. On the one hand, this kind of shock develops the national culture, on the other hand, the national culture will also face change. The purpose of this paper is to excavate the Yao culture in Hekou and Jinping, develop it under the background of tourism strategy and apply it to the design of commercial home textile. Only in this way can the unique culture of ethnic minorities be further protected and passed on. This paper studies the traditional symbols of Yao nationality in Yunnan Estuary and Jinping, and further investigates and analyzes the home textile market, regards modern household textiles as a carrier, and applies some necessary design techniques to the estuary. The traditional cultural symbols of the Jin-ping Yao nationality are extracted and designed. Finally, five sets of schemes are designed, each of which includes the brand image design of Glacier Home Textile, bed design, furniture dust cover design, kitchen and bathroom home textile products design. Bathroom product design, curtain, decorative home textile products design, as well as each set of product packaging design. Among them, according to different patterns, design five sets of different styles of home textile design, as follows: geometric patterns of modern style furniture, animal patterns of new Chinese style furniture, plant patterns of modern Chinese style furniture, Traditional festival symbol patterns of pastoral style furniture and architectural patterns of European classical furniture. The whole design includes brand design, product pattern design and later marketing packaging design. Through the detailed investigation and understanding of its national culture, local customs, local tourist markets and Yao traditional symbols, collecting and summarizing elements such as national colors, materials, shapes, patterns, etc., and shooting in kind, At the same time, referring to the relevant literature, carrying on the comprehensive case analysis and research, combining the traditional symbol of Yao nationality with the modern household textile effectively, this is a design innovation attempt and challenge to the local Yao nationality. To develop the creative design of Yao pattern and explore the exquisite culture of Yao nationality. This design studies the traditional cultural symbols of Estuary and Jinping, and then extracts the geometric patterns, animal patterns, flower patterns, festival elements, and architectural elements from the most representative Yao symbols. Design the modern household textiles with Yao culture. This design is not only limited to home textile design, but also includes the design of glacial home textile brand standard, as well as the design of marketing channel, which makes it more targeted and breakthrough in the development of this market area.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS106.7
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