农民专业合作经济组织营销渠道力评价
发布时间：2018-12-17 03:40
【摘要】：正确理解和评价营销渠道力是农民专业合作经济组织营销渠道力培育和提升的重要前提,它对于减轻或消除农产品市场中"农民卖难,市民买贵"的问题具有重要意义。本文在构建了农民专业合作经济组织渠道力评价指标体系的基础上,采用AH PFCEM分析方法对农民专业合作经济组织的营销渠道力进行评价,并结合内蒙古呼和浩特市百岁果蔬种植专业合作社营销渠道力的定性分析对评价结果进行检验,试图为农户专业合作经济组织营销渠道力的正确评价和有效提升奠定基础。
[Abstract]:The correct understanding and evaluation of marketing channel strength is an important prerequisite for farmers' professional cooperative economic organization to cultivate and enhance marketing channel strength. It is of great significance to alleviate or eliminate the problem of "farmers are difficult to sell and citizens buy expensive" in the agricultural product market. On the basis of constructing the evaluation index system of channel strength of farmer's professional cooperative economic organization, this paper uses AH PFCEM analysis method to evaluate the marketing channel strength of farmer's professional cooperative economic organization. Combined with the qualitative analysis of the marketing channel strength of the 100-year-old cooperative of fruit and vegetable planting in Hohhot, Inner Mongolia, the evaluation results are tested in order to lay a foundation for the correct evaluation and effective promotion of the marketing channel strength of farmers' professional cooperative economic organizations.
【作者单位】： 内蒙古财经大学商务学院;
【基金】：国家自然基金(71163024):基于纵向组织关系的西部地区农民专业合作经济组织营销渠道力研究 农产品流通创新团队课题(NMGIRT1306)
【分类号】：F321.42
本文编号：2383586
[Abstract]:The correct understanding and evaluation of marketing channel strength is an important prerequisite for farmers' professional cooperative economic organization to cultivate and enhance marketing channel strength. It is of great significance to alleviate or eliminate the problem of "farmers are difficult to sell and citizens buy expensive" in the agricultural product market. On the basis of constructing the evaluation index system of channel strength of farmer's professional cooperative economic organization, this paper uses AH PFCEM analysis method to evaluate the marketing channel strength of farmer's professional cooperative economic organization. Combined with the qualitative analysis of the marketing channel strength of the 100-year-old cooperative of fruit and vegetable planting in Hohhot, Inner Mongolia, the evaluation results are tested in order to lay a foundation for the correct evaluation and effective promotion of the marketing channel strength of farmers' professional cooperative economic organizations.
【作者单位】： 内蒙古财经大学商务学院;
【基金】：国家自然基金(71163024):基于纵向组织关系的西部地区农民专业合作经济组织营销渠道力研究 农产品流通创新团队课题(NMGIRT1306)
【分类号】：F321.42
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