微信广告的投放及营销模式研究
发布时间：2018-12-21 09:37
【摘要】：微信用户量猛增,其蕴含的商业价值和潜能巨大。微信广告作为一种新颖且效率高的营销手段,如何充分利用其广阔的微信平台,将庞大的用户群转化为商业价值,是企业越来越重视的问题。本文首先对微信推广的优点进行了分析,进而结合微信特性提出了微信广告的投放策略与技巧,以期为微信营销模式的发展和微信营销价值实现最大化提供有效参考。
[Abstract]:The number of users of WeChat has soared, and its commercial value and potential are enormous. As a novel and efficient marketing method, WeChat advertising has been paid more and more attention to how to make full use of its wide WeChat platform and to transform a large number of users into commercial value. This paper first analyzes the advantages of WeChat promotion, and then puts forward the strategy and skills of WeChat advertising according to the WeChat characteristics, in order to provide an effective reference for the development of WeChat marketing mode and the realization of maximization of WeChat marketing value.
【作者单位】： 西安邮电大学;
【分类号】：G206-F
[Abstract]:The number of users of WeChat has soared, and its commercial value and potential are enormous. As a novel and efficient marketing method, WeChat advertising has been paid more and more attention to how to make full use of its wide WeChat platform and to transform a large number of users into commercial value. This paper first analyzes the advantages of WeChat promotion, and then puts forward the strategy and skills of WeChat advertising according to the WeChat characteristics, in order to provide an effective reference for the development of WeChat marketing mode and the realization of maximization of WeChat marketing value.
【作者单位】： 西安邮电大学;
【分类号】：G206-F
【参考文献】
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