CY医药批发公司发展战略研究
发布时间：2018-12-21 17:16
【摘要】：医药行业是朝阳产业。随着大医药流通时代的到来,中小型医药批发企业将面临着巨大的挑战。因此,研究像CY医药批发公司这样的中小型企业的发展战略,理清发展的思路,在集中度越来越高的大医药流通企业中寻找一条适合CY医药批发公司的发展道路,是非常必要的。对于其他中小型医药批发企业来说也具有非常重要的借鉴意义。笔者在研究中分析了CY医药批发公司的宏观环境,运用波特五力模型分析了行业环境中的潜在者竞争威胁、替代者威胁、上游供应商讨价还价能力、下游客户讨价还价能力、行业内竞争威胁。并利用SWOT分析模型,QSPM矩阵等方法分析了CY医药批发公司在发展的进程中所面临的机遇与挑战,并就如何利用自身优势,战胜自身的竞争劣势进行了分析。提出了CY医药批发公司的四步走发展战略,并针对CY医药批发公司发展战略提出了融资、人力资源、技术研发、营销、品牌、企业文化、信息化等配套实施策略。
[Abstract]:Pharmaceutical industry is a sunrise industry. With the arrival of the era of large pharmaceutical circulation, the small and medium-sized pharmaceutical wholesale enterprises will face enormous challenges. Therefore, to study the development strategy of small and medium-sized enterprises such as CY Pharmaceutical Wholesale Company, to clarify the development ideas, and to find a suitable development path for CY Pharmaceutical Wholesale Company among the large pharmaceutical distribution enterprises with increasing concentration. It is very necessary. For other small and medium-sized pharmaceutical wholesale enterprises also have very important reference significance. The author analyzes the macro environment of CY Pharmaceutical Wholesale Company, and analyzes the potential competition threat, substitute threat, upstream supplier bargaining power and downstream customer bargaining power in the industry environment by using Porter's five-force model. The threat of competition in the industry. Using SWOT analysis model and QSPM matrix, this paper analyzes the opportunities and challenges faced by CY Pharmaceutical Wholesale Company in the process of development, and analyzes how to make use of its own advantages to overcome its own competitive disadvantage. The four-step development strategy of CY Medical Wholesale Company is put forward, and the financing, human resources, technology research and development, marketing, brand, corporate culture and informatization are put forward for the development strategy of CY Pharmaceutical Wholesale Company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72
本文编号：2389211
[Abstract]:Pharmaceutical industry is a sunrise industry. With the arrival of the era of large pharmaceutical circulation, the small and medium-sized pharmaceutical wholesale enterprises will face enormous challenges. Therefore, to study the development strategy of small and medium-sized enterprises such as CY Pharmaceutical Wholesale Company, to clarify the development ideas, and to find a suitable development path for CY Pharmaceutical Wholesale Company among the large pharmaceutical distribution enterprises with increasing concentration. It is very necessary. For other small and medium-sized pharmaceutical wholesale enterprises also have very important reference significance. The author analyzes the macro environment of CY Pharmaceutical Wholesale Company, and analyzes the potential competition threat, substitute threat, upstream supplier bargaining power and downstream customer bargaining power in the industry environment by using Porter's five-force model. The threat of competition in the industry. Using SWOT analysis model and QSPM matrix, this paper analyzes the opportunities and challenges faced by CY Pharmaceutical Wholesale Company in the process of development, and analyzes how to make use of its own advantages to overcome its own competitive disadvantage. The four-step development strategy of CY Medical Wholesale Company is put forward, and the financing, human resources, technology research and development, marketing, brand, corporate culture and informatization are put forward for the development strategy of CY Pharmaceutical Wholesale Company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.72
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相关期刊论文 前1条
1 张磊;;中美医药行业营销渠道比较分析[J];武汉职业技术学院学报;2011年05期
相关硕士学位论文 前1条
1 梅聪;九州通医药集团发展战略研究[D];华中科技大学;2013年
，本文编号：2389211
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