在新媒体挑战下对传统报纸营销策略的探究
发布时间：2019-01-09 11:03
【摘要】：随着互联网的出现以及科学技术的不断发展,信息化、网络化以及数字化的网络经济时代已经到来,各种以网络和终端阅读器为依托的新媒体如雨后春笋一般涌现出来,丰富了人们的阅读手段和对新闻的了解。同时这些新媒体的出现给传统媒体中历史最长的报纸媒体带来了较大的影响,改变了报纸的营销环境,给传统的报纸营销带来了新的挑战。传统报纸要想在各种新媒体的影响和挑战下站稳脚跟就要调整营销策略,更好地适应时代的发展以及进步,使报纸媒体可以在各种媒体的竞争中获得竞争优势。
[Abstract]:With the emergence of the Internet and the continuous development of science and technology, the era of information, networking and digital network economy has arrived, and a variety of new media based on network and terminal reader have sprung up. It enriches people's reading methods and their understanding of news. At the same time, the emergence of these new media has brought great influence to the newspaper media with the longest history in the traditional media, changed the marketing environment of the newspaper, and brought new challenges to the traditional newspaper marketing. If traditional newspapers want to stand firm under the influence and challenge of all kinds of new media, they should adjust their marketing strategies, adapt to the development and progress of the times, and make the newspaper media gain competitive advantage in the competition of all kinds of media.
【作者单位】： 林海日报社;
【分类号】：G219.2-F
[Abstract]:With the emergence of the Internet and the continuous development of science and technology, the era of information, networking and digital network economy has arrived, and a variety of new media based on network and terminal reader have sprung up. It enriches people's reading methods and their understanding of news. At the same time, the emergence of these new media has brought great influence to the newspaper media with the longest history in the traditional media, changed the marketing environment of the newspaper, and brought new challenges to the traditional newspaper marketing. If traditional newspapers want to stand firm under the influence and challenge of all kinds of new media, they should adjust their marketing strategies, adapt to the development and progress of the times, and make the newspaper media gain competitive advantage in the competition of all kinds of media.
【作者单位】： 林海日报社;
【分类号】：G219.2-F
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