《快乐大本营》的持续影响力研究
发布时间：2019-01-30 10:29
【摘要】：湖南卫视的《快乐大本营》节目作为中国电视娱乐节目的先锋,自1997年开播到现在已经长达十七年。从最初播出的火爆荧屏到现在节目拥有的持续影响力,《快乐大本营》能够始终吸引目标受众的眼光,始终保持较高的收视率和市场份额。这十七年来,《快乐大本营》吸引了不计其数的观众,是几代人的青春记忆,节目在电视娱乐节目中始终能占据领先位置。十七年的长盛不衰可以说是中国电视娱乐节目的一个奇迹。面对愈发激烈的竞争环境和逐年降低的电视开机率,研究《快乐大本营》为何能有持续的影响力是一个极富实践意义的课题。本文的第一章介绍了节目影响力从形成到提升的历史过程。第二至第五章从节目的受众定位、内容创新、传播渠道、营销手段四个方面切入来分析《快乐大本营》保持自身影响力的原因。总结出适应受众需求,坚持精良制作,不断拓宽渠道,创新营销策略是《快乐大本营》保持影响力的四个致胜法宝。第六章首先是论述了《快乐大本营》对电视娱乐节目的积极启示,然后也指出了节目所存在的一些负效应,并对减少负效应提出了一些对策。
[Abstract]:As the pioneer of Chinese TV entertainment program, Hunan Satellite TV's Happy Camp has been broadcast for 17 years since it was broadcast in 1997. From the original flamboyant screen to the ongoing influence of the current program, Happy Camp can always attract the eyes of the target audience, always maintain a high ratings and market share. Over the past 17 years, Happy Camp has attracted countless viewers, generations of youth memory, programs have always occupied a leading position in television entertainment. Seventeen years of prosperity can be said to be a miracle of Chinese television entertainment programs. In the face of the increasingly competitive environment and the decreasing TV boot rate year by year, it is of great practical significance to study why "Happy Base Camp" can have sustained influence. The first chapter introduces the historical process of program influence from formation to promotion. The second to fifth chapters analyze the reasons why "Happy Base Camp" maintains its influence from the following four aspects: audience orientation, content innovation, communication channel and marketing means. Summing up to meet the needs of the audience, adhere to sophisticated production, constantly broaden the channels, innovative marketing strategy is the "Happy Camp" to maintain the impact of the four magic weapons. The sixth chapter first discusses the positive enlightenment of Happy Camp to TV entertainment programs, and then points out some negative effects of the programs, and puts forward some countermeasures to reduce the negative effects.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222
本文编号：2418037
[Abstract]:As the pioneer of Chinese TV entertainment program, Hunan Satellite TV's Happy Camp has been broadcast for 17 years since it was broadcast in 1997. From the original flamboyant screen to the ongoing influence of the current program, Happy Camp can always attract the eyes of the target audience, always maintain a high ratings and market share. Over the past 17 years, Happy Camp has attracted countless viewers, generations of youth memory, programs have always occupied a leading position in television entertainment. Seventeen years of prosperity can be said to be a miracle of Chinese television entertainment programs. In the face of the increasingly competitive environment and the decreasing TV boot rate year by year, it is of great practical significance to study why "Happy Base Camp" can have sustained influence. The first chapter introduces the historical process of program influence from formation to promotion. The second to fifth chapters analyze the reasons why "Happy Base Camp" maintains its influence from the following four aspects: audience orientation, content innovation, communication channel and marketing means. Summing up to meet the needs of the audience, adhere to sophisticated production, constantly broaden the channels, innovative marketing strategy is the "Happy Camp" to maintain the impact of the four magic weapons. The sixth chapter first discusses the positive enlightenment of Happy Camp to TV entertainment programs, and then points out some negative effects of the programs, and puts forward some countermeasures to reduce the negative effects.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222
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相关期刊论文 前2条
1 李学东;;三网融合时代的受众变化与媒体应对[J];传媒;2012年02期
2 张利娟;;浅谈话题营销的运作[J];新闻研究导刊;2014年06期
，本文编号：2418037
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