我国网络“脱口秀”研究
发布时间：2019-02-12 09:05
【摘要】：网络“脱口秀”已成为当前我国网络自制节目的主要节目类型之一。它是电视脱口秀在网络上的嫁接和移植,带有电视脱口秀的诸多印记,同时又融合了网络的优势和特色。本文首先梳理了网络脱口秀的发展历程,然后分综艺娱乐类、文化艺术类、访谈交流类、体育评论类和其它类,对网络脱口秀的特点作一初步分析。作为重点,本文从传播环境、传播主体、传播媒介分析、传播技巧和内容、传播受众和效果等几个维度,进一步分析了网络脱口秀的传播过程和基本模式。以此为基础,本文研究指出我国网络“脱口秀”发展中的困境,包括节目形态两级分化现象严重、节目品牌化发展意识的缺失、节目商业营销手段过于单一等。对此,笔者从节目角色的构建、节目内容的品质、节目品牌的打造和推广,以及节目营销模式的转型和深化等方面提出了自己的思考和对策。
[Abstract]:Network talk show has become one of the main types of self-made programs in our country. It is the grafting and transplanting of TV talk show on the network, with many imprints of TV talk show, and at the same time, it combines the advantages and characteristics of the network. This article first combs the network talk show development course, then divides into the variety art entertainment class, the culture art class, the interview exchange class, the sports comment class and other kinds, makes a preliminary analysis to the network talk show characteristic. As a key point, this paper further analyzes the communication process and basic mode of network talk show from several dimensions, such as communication environment, subject, media analysis, communication skills and content, audience and effect. On this basis, this paper points out the difficulties in the development of "talk show" in China's network, including the serious phenomenon of two-level differentiation of program form, the lack of awareness of the development of program branding, the singularity of program commercial marketing methods, and so on. Therefore, the author puts forward his own thinking and countermeasures from the aspects of the construction of the program role, the quality of the program content, the creation and promotion of the program brand, and the transformation and deepening of the program marketing mode.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222
，
本文编号：2420282
[Abstract]:Network talk show has become one of the main types of self-made programs in our country. It is the grafting and transplanting of TV talk show on the network, with many imprints of TV talk show, and at the same time, it combines the advantages and characteristics of the network. This article first combs the network talk show development course, then divides into the variety art entertainment class, the culture art class, the interview exchange class, the sports comment class and other kinds, makes a preliminary analysis to the network talk show characteristic. As a key point, this paper further analyzes the communication process and basic mode of network talk show from several dimensions, such as communication environment, subject, media analysis, communication skills and content, audience and effect. On this basis, this paper points out the difficulties in the development of "talk show" in China's network, including the serious phenomenon of two-level differentiation of program form, the lack of awareness of the development of program branding, the singularity of program commercial marketing methods, and so on. Therefore, the author puts forward his own thinking and countermeasures from the aspects of the construction of the program role, the quality of the program content, the creation and promotion of the program brand, and the transformation and deepening of the program marketing mode.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222
，
本文编号：2420282
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