贵州省农产品O2O发展模式探究
发布时间：2019-02-13 19:50
【摘要】：贵州农产品资源丰富、种类齐全,兼具营养价值、药用价值与经济价值。然而囿于营销水平落后、销售渠道单一,众多优质农产品没有发挥应有的市场价值。O2O电商通过线下、线上资源整合,能够高效地将产品送达消费者。近年来贵州经济面貌发生重大改变,基础设施日益健全,具备了发展农产品O2O模式的基本条件。本文通过调查分析贵州农产品贸易现状,分析其发展农产品O2O模式的机遇与挑战,尝试探索出一种适宜贵州省的农产品O2O发展模式。
[Abstract]:Guizhou has abundant resources of agricultural products, complete variety, both nutritional value, medicinal value and economic value. However, due to the backward level of marketing, single sales channels, many high-quality agricultural products do not play their due market value. O2O e-commerce through offline, online resource integration, can effectively deliver the product to consumers. In recent years, the economy of Guizhou has changed greatly and the infrastructure has become more and more perfect, which has provided the basic conditions for the development of the O _ 2O model of agricultural products. Through investigating and analyzing the current situation of agricultural products trade in Guizhou, this paper analyzes the opportunities and challenges of developing agricultural product O _ 2O model, and tries to explore a suitable agricultural product O _ 2O development model for Guizhou Province.
【作者单位】： 咸宁职业技术学院商学院;
【分类号】：F724.6;F323.7
本文编号：2421797
[Abstract]:Guizhou has abundant resources of agricultural products, complete variety, both nutritional value, medicinal value and economic value. However, due to the backward level of marketing, single sales channels, many high-quality agricultural products do not play their due market value. O2O e-commerce through offline, online resource integration, can effectively deliver the product to consumers. In recent years, the economy of Guizhou has changed greatly and the infrastructure has become more and more perfect, which has provided the basic conditions for the development of the O _ 2O model of agricultural products. Through investigating and analyzing the current situation of agricultural products trade in Guizhou, this paper analyzes the opportunities and challenges of developing agricultural product O _ 2O model, and tries to explore a suitable agricultural product O _ 2O development model for Guizhou Province.
【作者单位】： 咸宁职业技术学院商学院;
【分类号】：F724.6;F323.7
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