营销能量的构建与应用研究
发布时间：2019-02-14 23:38
【摘要】：在产品或项目营销过程中,各种营销资源构成了营销的能量源,营销能量的大小与营销的成功具有正相关性。文章从营销能量的构建、营销能量的测评和营销能量的应用方面进行分析研究,帮助营销人员评估营销过程的进展和营销的阶段性成果,有计划地逐步积累制胜的营销能量,从而实现对营销人员的工作进行指导。
[Abstract]:In the process of product or project marketing, various marketing resources constitute the energy source of marketing, and the magnitude of marketing energy has a positive correlation with the success of marketing. This paper analyzes and studies the construction of marketing energy, the evaluation of marketing energy and the application of marketing energy, helps marketers to evaluate the progress of the marketing process and the stage results of marketing, and gradually accumulates the winning marketing energy in a planned way. In order to achieve the work of marketing personnel guidance.
【作者单位】： 复旦大学管理学院;
【分类号】：F274
，
本文编号：2422726
[Abstract]:In the process of product or project marketing, various marketing resources constitute the energy source of marketing, and the magnitude of marketing energy has a positive correlation with the success of marketing. This paper analyzes and studies the construction of marketing energy, the evaluation of marketing energy and the application of marketing energy, helps marketers to evaluate the progress of the marketing process and the stage results of marketing, and gradually accumulates the winning marketing energy in a planned way. In order to achieve the work of marketing personnel guidance.
【作者单位】： 复旦大学管理学院;
【分类号】：F274
，
本文编号：2422726
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