设计师是否需要个人营销
发布时间：2019-02-15 02:34
【摘要】：正2014年,由于一位香港设计师举行第三次名为"知世界,行中国"的个人设计巡展,引起了上海设计师群体对设计师过度宣传的质疑,在网络公开发表的专题文章通过这一事件批评设计界过度宣传,提出此人一系列有计划的营销炒作,击溃了青年设计师的头脑,击溃了无知愚钝的媒体,击溃了大部分国内设计公司的掌门人此文一百激起千层浪,掀起了一股关于设计师是否需要营销、需要炒作,如何平衡个人营销与设计作品的大讨论,形成热闹一时的"梁志天现象"在中国设计经过三多年发展的今天,是否需要这种个人式的
[Abstract]:In 2014, when a Hong Kong designer held his third personal design tour, entitled "know the World, go China," it raised questions among Shanghai designers about the excessive publicity of designers. A feature article published on the Internet through this incident criticized the design industry for excessive propaganda, proposing that this person had a series of planned marketing hype, which crushed the minds of young designers and the ignorant and dull media. After defeating most of the heads of domestic design companies, this article stirred up a thousand layers of waves and set off a great discussion on whether designers need marketing, whether they need hype, and how to balance personal marketing and design works. After more than three years of development in China, do we need this kind of personal design?
【作者单位】： 华南师范大学美术学院;
【分类号】：J503
[Abstract]:In 2014, when a Hong Kong designer held his third personal design tour, entitled "know the World, go China," it raised questions among Shanghai designers about the excessive publicity of designers. A feature article published on the Internet through this incident criticized the design industry for excessive propaganda, proposing that this person had a series of planned marketing hype, which crushed the minds of young designers and the ignorant and dull media. After defeating most of the heads of domestic design companies, this article stirred up a thousand layers of waves and set off a great discussion on whether designers need marketing, whether they need hype, and how to balance personal marketing and design works. After more than three years of development in China, do we need this kind of personal design?
【作者单位】： 华南师范大学美术学院;
【分类号】：J503
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