我国典型航空紧固件企业营销战略研究

发布时间：2019-03-14 18:20

【摘要】：紧固件是应用极为广泛的一类机械零件,其主要作用是紧固连接。在各种操作机械、工业设备、飞行器、水陆船舶/车辆、铁路机车、建筑、工具/用具、仪器/仪表和用品等上面,都可以看发现各种各样的紧固件。其特点是具有用途多样,品种复杂,规范繁多,标准化程度高。通常把现有国家标准的一类紧固件称为标准紧固件,或简称为标准件[1]。紧固件是应用最为广泛的机械基础件。至中国2001年加入世贸组织后,我国紧固件行业与国外的进出口额飞速增长,每年出口额超过百亿美元。作为我国进出口量较大的产品之一,使其符合国际标准,将促进中国紧固件企业走出去,更多的参与国际竞争,实现全球化生产,对我国工业和经济发展有着极大的意义。近年来,国家大大增加了对航空工业的投资和支持,中国航空产业尤其是民用航空产业发展迅猛。航空紧固件作为基础配件,在航空产业中占据着十分重要的地位。本课题将分析目前我国航空紧固件产业概况,并与一些发达国家大型航空航天紧固件企业相比较,找出差距,制定解决方案,同时,对中国航空紧固件产业的营销战略进行分析和研究,制定建议性的营销战略。本文通过大量的数据收集及部分的实地考察,积累了部分国内外典型航空紧固件企业的数据,运用战略管理、市场营销等多种理论知识和分析工具,对我国典型航空紧固件企业特点进行了深入分析和阐述,对我国典型航空紧固件企业面临的市场竞争和内外部环境和问题进行了全面的归纳和总结。提出了我国典型航空紧固件企业营销战略建议,引导国内航空紧固件企业制定长远市场策略发展规划,实现可持续发展
[Abstract]:Fastener is a kind of mechanical parts widely used, and its main function is fastening joint. All kinds of fasteners can be seen on various operating machinery, industrial equipment, aircraft, surface ships / vehicles, railway locomotives, buildings, tools / utensils, instruments / meters and supplies. It is characterized by a variety of uses, complex varieties, a wide range of norms, and a high degree of standardization. Generally, a class of fasteners of existing national standards are called standard fasteners, or referred to as standard parts [1]. Fasteners are the most widely used mechanical foundation parts. After China joined WTO in 2001, the import and export volume of fastener industry and foreign countries increased rapidly, and the annual export value exceeded 10 billion US dollars. As one of the large import and export products in China, it will promote the Chinese fastener enterprises to go out, participate in the international competition and realize the globalized production, which is of great significance to the development of our industry and economy. In recent years, the state has greatly increased the investment and support to the aviation industry. China's aviation industry, especially the civil aviation industry, has developed rapidly. Aviation fasteners, as basic accessories, occupy a very important position in the aviation industry. This topic will analyze the current situation of China's aviation fastener industry, and compared with some large-scale aerospace fastener enterprises in developed countries, find out the gap, formulate solutions, and at the same time, The marketing strategy of aviation fastener industry in China is analyzed and studied, and the proposed marketing strategy is formulated. Through a large amount of data collection and part of the field investigation, this paper accumulates the data of some typical aviation fasteners enterprises at home and abroad, and uses many kinds of theoretical knowledge and analysis tools such as strategic management, marketing and so on. The characteristics of typical aviation fasteners enterprises in China are analyzed and expounded, and the market competition, internal and external environment and problems faced by the typical aviation fasteners enterprises in China are summarized and summarized in an all-round way. The marketing strategy suggestion of typical aviation fastener enterprises in China is put forward, which can guide domestic aviation fasteners enterprises to make long-term market strategy development plan and realize sustainable development.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F426.4

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