黔东南苗族服饰色彩在现代家纺设计中的应用

发布时间：2019-03-17 10:36

【摘要】：近年来家纺行业迅速发展，越来越多的家纺企业试图通过各种营销手段抢占市场，其中色彩营销则扮演重要的角色。所谓“七分颜色，三分花”，色彩往往具有先声夺人的作用，比其它设计要素更具有鲜明的特征。它已被应用到社会的各个领域，，而家纺的色彩应用具有突出的表现。随着科学技术的发展和人们物质生活水平的提高，对家纺的数量、质量、品种提出了更高的要求。设计者力求通过色彩等方面来提升家纺的感染力，传达人们内心的艺术理想追求，最大限度的发挥色彩的市场价值，已然成为家纺市场发展的重要趋势之一。我国是一个统一的多民族国家，56个民族文化传统为现代设计提供了取之不尽、用之不竭的宝贵资源。黔东南地区作为我国苗族人口最大的聚居地，拥有美丽的自然风光，特色的民俗风情，同时形成了优秀的民族服饰文化。深色底布、精美苗绣以及华丽的银饰，构成了苗族服饰的璀璨与华丽。但是伴随着工业时代的到来，传统手工技艺面临着前所未有的困难，苗族服饰的生存现状令人堪忧。2008年，苗族服饰被列入国家级非物质文化遗产名录，苗族传统服饰的传承与发展受到人们的重视。作为一名设计者，对于传统文化的保护和研究更是义不容辞。本文将针对黔东南苗族服饰色彩在现代家纺设计中的应用进行研究。从黔东南地区的地域环境以及苗族历史发展等角度入手，揭示其色彩的文化内涵。并结合家纺市场的现实运用案例，分析其表现形式以及色彩特征。在色彩、面料、工艺、技法等综合研究的基础上，运用到设计实践的环节中。笔者希望通过本文，对家纺设计者起到一定的理论借鉴作用。
[Abstract]:In recent years, with the rapid development of home textile industry, more and more domestic textile enterprises are trying to seize the market through various marketing means, in which color marketing plays an important role. The so-called "seven-minute color, three-minute flower", color often has a pre-emptive role, more than other elements of design with distinct characteristics. It has been applied to every field of society, and the color application of home textile has outstanding performance. With the development of science and technology and the improvement of people's material living standard, the quantity, quality and variety of home textile are demanded more and more. Designers strive to enhance the appeal of home textile through color, convey people's inner pursuit of art ideal, maximize the market value of color, has become one of the important trends in the development of home textile market. China is a unified multi-ethnic country, and 56 national cultural traditions provide inexhaustible and inexhaustible valuable resources for modern design. As the largest inhabited area of Miao nationality in our country, Southeast Guizhou has beautiful natural scenery, characteristic folk customs, and formed excellent national dress culture at the same time. Dark base cloth, exquisite Miao embroidery and gorgeous silver ornaments, constitute the bright and gorgeous Miao dress. However, with the arrival of the industrial era, the traditional handicraft technology is facing unprecedented difficulties, and the survival of Miao clothing is worrying. In 2008, Miao clothing was listed on the national intangible cultural heritage list. People attach importance to the inheritance and development of Miao traditional dress. As a designer, it is incumbent on the protection and research of traditional culture. This paper will focus on the application of Miao dress color in modern home textile design in southeastern Guizhou. From the perspective of the regional environment and the historical development of Miao nationality in southeastern Guizhou province, the cultural connotation of its color is revealed. And combine the actual application case of home textile market, analyze its expression form and color characteristic. On the basis of comprehensive research on color, fabric, craft, technique and so on, it is applied in the process of design practice. Through this article, the author hopes to play a theoretical role for home textile designers.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TS105.11

【参考文献】