SY护校职业教育业务发展战略研究
发布时间：2019-06-10 01:30
【摘要】：随着国家对职业教育改革要求日益加强,职业教育体制改革也势在必行,我国正大力支持民办职业教育,并逐渐形成政府主导的的多层次教育格局,护理职业教育业务竞争也愈来愈激烈。在此背景下,SY护校要想突破困境并创造卓越业绩,其管理者就必须评估护校职业教育的外部环境带来的机遇与挑战、医院及护校内部具备的优势和劣势,并在动态变化的内外环境中,制定出具有护校职业教育特色的业务发展战略。本文以SY护校为例。首先,分析了SY护校职业教育业务的现状,归纳出目前护校职业教育存在的问题。其次,应用PEST分析模型解析了SY护校职业教育所处的宏观环境,使用SWOT分析工具分析了护校职业教育业务发展环境的优劣势及威胁机会,运用波特五力模型分析了SY护校在职业教育行业内的主要竞争对手,通过波特价值链分析模型解析出能够创造SY护校职业教育业务发展价值的内部优势、关键环节以及存在的不足。再其次,以安索夫矩阵理论为指导,综合目标市场营销战略和SWOT矩阵分析结果,结合SY护校职业教育的内部发展现状及外部环境变化所带来的威胁和机遇,提出了SY护校职业教育的SO战略,并拟定出有利于SY护校职业教育业务发展的三项主要战略：市场渗透战略、新业务开发战略以及新市场拓展战略。最后,提供了七个服务营销策略,保障SY护校职业教育业务发展战略的实施。以战略管理的相关理论为指导,结合多种战略分析工具对SY护校的内外部环境进行科学剖析后,作出的SY护校职业教育业务发展战略决策,能进一步提升护校在护理职业教育行业及整个职业教育领域的影响力,促进医院在医疗、教学、科研和预防保健等方面的全面发展,并能够为医院其他部门的业务发展及服务营销提供一定借鉴。
[Abstract]:With the increasing demand of the state for the reform of vocational education, the reform of vocational education system is imperative. Our country is vigorously supporting private vocational education, and gradually forming a multi-level education pattern led by the government. The competition of nursing vocational education is becoming more and more fierce. In this context, in order to break through the predicament and create excellent performance, the managers of SY nursing schools must evaluate the opportunities and challenges brought about by the external environment of vocational education in nursing schools, and the advantages and disadvantages of hospitals and nursing schools. In the dynamic internal and external environment, the business development strategy with the characteristics of nursing school vocational education is worked out. This paper takes SY nursing school as an example. First of all, this paper analyzes the present situation of vocational education in SY nursing schools, and sums up the problems existing in vocational education in nursing schools at present. Secondly, the macro environment of vocational education in SY nursing schools is analyzed by using PEST analysis model, and the advantages and disadvantages and threat opportunities of vocational education business environment in nursing schools are analyzed by using SWOT analysis tool. This paper analyzes the main competitors of SY nursing school in vocational education industry by using Porter five-force model, and analyzes the internal advantages that can create the development value of vocational education business of SY nursing school through Porter value chain analysis model. Key links and shortcomings. Secondly, under the guidance of Ansov matrix theory, combined with the results of target marketing strategy and SWOT matrix analysis, combined with the present situation of the internal development of vocational education in SY nursing schools and the threats and opportunities brought about by the changes in the external environment, This paper puts forward the SO strategy of vocational education in SY nursing schools, and formulates three main strategies conducive to the development of vocational education business in SY nursing schools: market penetration strategy, new business development strategy and new market expansion strategy. Finally, seven service marketing strategies are provided to ensure the implementation of SY nursing school vocational education business development strategy. Under the guidance of the relevant theories of strategic management, combined with a variety of strategic analysis tools, this paper makes a strategic decision on the development of vocational education business in SY nursing schools after scientifically analyzing the internal and external environment of SY nursing schools. It can further enhance the influence of nursing schools in the nursing vocational education industry and the whole field of vocational education, and promote the all-round development of hospitals in the fields of medical treatment, teaching, scientific research and preventive health care. And can provide certain reference for the business development and service marketing of other departments of the hospital.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G719.2
本文编号：2496060
[Abstract]:With the increasing demand of the state for the reform of vocational education, the reform of vocational education system is imperative. Our country is vigorously supporting private vocational education, and gradually forming a multi-level education pattern led by the government. The competition of nursing vocational education is becoming more and more fierce. In this context, in order to break through the predicament and create excellent performance, the managers of SY nursing schools must evaluate the opportunities and challenges brought about by the external environment of vocational education in nursing schools, and the advantages and disadvantages of hospitals and nursing schools. In the dynamic internal and external environment, the business development strategy with the characteristics of nursing school vocational education is worked out. This paper takes SY nursing school as an example. First of all, this paper analyzes the present situation of vocational education in SY nursing schools, and sums up the problems existing in vocational education in nursing schools at present. Secondly, the macro environment of vocational education in SY nursing schools is analyzed by using PEST analysis model, and the advantages and disadvantages and threat opportunities of vocational education business environment in nursing schools are analyzed by using SWOT analysis tool. This paper analyzes the main competitors of SY nursing school in vocational education industry by using Porter five-force model, and analyzes the internal advantages that can create the development value of vocational education business of SY nursing school through Porter value chain analysis model. Key links and shortcomings. Secondly, under the guidance of Ansov matrix theory, combined with the results of target marketing strategy and SWOT matrix analysis, combined with the present situation of the internal development of vocational education in SY nursing schools and the threats and opportunities brought about by the changes in the external environment, This paper puts forward the SO strategy of vocational education in SY nursing schools, and formulates three main strategies conducive to the development of vocational education business in SY nursing schools: market penetration strategy, new business development strategy and new market expansion strategy. Finally, seven service marketing strategies are provided to ensure the implementation of SY nursing school vocational education business development strategy. Under the guidance of the relevant theories of strategic management, combined with a variety of strategic analysis tools, this paper makes a strategic decision on the development of vocational education business in SY nursing schools after scientifically analyzing the internal and external environment of SY nursing schools. It can further enhance the influence of nursing schools in the nursing vocational education industry and the whole field of vocational education, and promote the all-round development of hospitals in the fields of medical treatment, teaching, scientific research and preventive health care. And can provide certain reference for the business development and service marketing of other departments of the hospital.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G719.2
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