中国电视旅游节目的现状与发展研究

发布时间：2019-06-13 19:53

【摘要】：二十世纪九十年代之后,经济社会的不断发展和旅游产业的兴旺催生了大量的电视旅游节目,并呈现出多元化发展形态。电视旅游节目的不断涌现对于电视节目发展和旅游产业壮大具有积极意义。一方面,电视旅游节目拓展了电视传媒的传播内容,强化了电视承担的文化教育和服务功能,并提供大量的旅游信息和服务内容;另一方面,旅游产业非常依赖信息产业的发展,通过电视这一大众传媒传播旅游信息,能够直接促进地域旅游业发展,达到相互共赢地步。当前,电视旅游节目作为生活服务类节目的重要组成部分,其起步时间并不晚,但与新闻、娱乐、体育等等其他种类节目相比,近些年的发展非常缓慢。随着国内旅游市场的日益壮大和大众旅游消费机构的转换,传统的电视旅游节目已经无法满足当前受众市场的需求。尽管国内电视旅游节目在不断改版,推陈出新,但被背后存在的粗大问题仍然非常普遍,既有节目市场营销滞后方面的缺陷,同样也有节目本身的弊端。当前,电视旅游节目的在消费市场的重要问题在于影响力欠缺,满意度低下。在新型的旅游市场和电视传播的不断发展过程之中,重新审视两者之间的关系,并对于相关问题进行研究,以获取双赢已经成为众多电视人面临的重要问题之一。基于此,笔者以本课题为主要研究对象,结合当前电视产业的发展情况,对于当前电视旅游节目进行研究。
[Abstract]:After the 1990s, the continuous development of economy and society and the prosperity of tourism industry gave birth to a large number of TV tourism programs, and showed a diversified development form. The continuous emergence of TV tourism programs is of positive significance to the development of TV programs and the growth of tourism industry. On the one hand, TV tourism programs expand the communication content of television media, strengthen the cultural, educational and service functions of television, and provide a large number of tourism information and service content; on the other hand, the tourism industry is very dependent on the development of information industry, and the dissemination of tourism information through television, mass media, can directly promote the development of regional tourism and reach the point of mutual win-win. At present, TV tourism program, as an important part of life service program, its starting time is not late, but compared with news, entertainment, sports and other kinds of programs, the development of TV tourism program in recent years is very slow. With the increasing growth of the domestic tourism market and the transformation of mass tourism consumer institutions, the traditional TV tourism program has been unable to meet the needs of the current audience market. Although the domestic TV tourism programs are constantly changing the edition and bringing forth new ideas, the gross problems behind them are still very common, such as the defects in the lag of program marketing, as well as the disadvantages of the program itself. At present, the important problem of TV tourism programs in the consumer market is the lack of influence and low satisfaction. In the process of the continuous development of the new tourism market and television communication, it has become one of the important problems faced by many TV people to re-examine the relationship between the two and study the related problems in order to obtain a win-win situation. Based on this, the author takes this topic as the main research object, unifies the current television industry development situation, carries on the research to the current TV tourism program.
【学位授予单位】：哈尔滨师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G222

【相似文献】