大庆油田测试技术服务分公司发展战略研究

发布时间：2019-06-13 22:31

【摘要】：大庆石油测试技术服务公司是依托大庆这座石油城市而兴起的,并随着石油产业的发展而不断壮大。几十年的开采,作为不可再生资源的石油面临着枯竭的威胁,石油的开发进入了中后期,这对测试服务公司是一种机遇也是挑战,公司要不断解决测试、开采中的难题,掌握领先技术,争夺市场占有率。石油作为一种关乎国家安全的战略资源,受到国家的高度重视。同时,受国际和国内大型测试服务公司的核心、先进技术以及极强竞争力的影响,大庆技术服务公司制定公司发展战略显得尤为重要。本文首先介绍了研究本篇论文的背景及意义,之后研究阐述了企业发展战略的相关理论,确定了研究本篇论文采用的方法。接下来介绍了大庆测试公司的基本情况,回顾了公司发展的历程,简要分析了公司发展中面临的问题,阐明了制定测试技术服务分公司发展战略的必要性。然后运用PEST宏观环境分析法进行了外部环境分析,通过对公司内部多方面能力进行综合分析,指明了公司自身存在的优劣势,通过这些优势分析,可以整合出公司更强的竞争力。结合以上内外部环境的分析,进行了SWOT分析,归纳了分公司的优势、劣势、机会、威胁,得出了分公司的SWOT矩阵,并且给出了在不同组合下公司的战略选择。最后拟定了分公司的发展战略,采取技术领先战略,一体化战略,国际化发展战略。并且本文作者规划了战略实施目标,计划以及模式,并且建议了一些措施保证战略目标的实现,包括组织机构与人才配备、技术研发体系建设、营销创新与激励、优化服务体系几个方面,旨在促进企业的持续发展。
[Abstract]:Daqing Petroleum Test Technology Service Company is based on Daqing, an oil city, and continues to grow with the development of the oil industry. After decades of exploitation, oil, as a non-renewable resource, is facing the threat of depletion, and the development of oil has entered the middle and late stages, which is both an opportunity and a challenge for test service companies. The company should constantly solve the problems in testing and exploitation, master the leading technology and compete for market share. As a strategic resource related to national security, oil has been attached great importance to by the state. At the same time, due to the core, advanced technology and strong competitiveness of international and domestic large-scale test service companies, it is particularly important for Daqing Technical Service Company to formulate the development strategy of the company. This paper first introduces the background and significance of this paper, then studies and expounds the relevant theories of enterprise development strategy, and determines the methods used in this paper. Then it introduces the basic situation of Daqing Test Company, reviews the development process of the company, briefly analyzes the problems faced in the development of the company, and expounds the necessity of formulating the development strategy of the test technical service branch. Then the external environment analysis is carried out by using PEST macro environment analysis method. Through the comprehensive analysis of the internal capabilities of the company, the advantages and disadvantages of the company itself are pointed out. Through these advantages analysis, the stronger competitiveness of the company can be integrated. Combined with the analysis of the above internal and external environment, the SWOT analysis is carried out, the advantages, disadvantages, opportunities and threats of the branch are summarized, the SWOT matrix of the branch is obtained, and the strategic choice of the company under different combinations is given. Finally, the development strategy of the branch is drawn up, and the technology leading strategy, integration strategy and international development strategy are adopted. And the author plans the strategic implementation goal, the plan and the mode, and proposes some measures to ensure the realization of the strategic goal, including the organization and the talent allocation, the technology research and development system construction, the marketing innovation and the incentive, the optimization service system several aspects, in order to promote the sustainable development of the enterprise.
【学位授予单位】：东北石油大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.22;F272

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