大数据时代背景下电商企业管理模式分析

发布时间：2019-06-14 01:27

【摘要】：伴随着大数据时代的来临,生活中的很多领域都受到了大数据的冲击和影响。基于互联网技术而发展起来的大数据应用,逐渐对人们的生产过程和商品交换过程产生了颠覆性影响,对数据的挖掘与分析仅仅是电商企业在整个大变革过程中的一个技术手段,而非变革过程的全部。作为大数据时代背景下的电商企业,通过利用大数据,以提高企业核心竞争力和市场占有率才是关键。现代企业决策正从过去的"业务驱动"向现在的"数据驱动"转变,对大数据的分析可以为电商企业制定更加精准有效的营销和管理模式。然而,在研究电商企业在大数据背景下的管理状态时发现,目前电商企业管理模式中存在一些亟待解决的问题。基于此,本文将以大数据时代背景下的电商企业管理模式为研究内容,主要对大数据时代背景下电商企业管理模式中存在的问题展开系统、深入探讨,并在此基础上提出具有针对性和操作性的改进措施及管理模式,以期为电商企业在管理模式方面提供参考与借鉴。
[Abstract]:With the advent of big data's era, many areas of life have been impacted and influenced by big data. The application of big data, which is based on Internet technology, has gradually had a subversive impact on people's production process and commodity exchange process. The mining and analysis of data is only a technical means of e-commerce enterprises in the whole process of great change, not the whole process of change. As an ecommerce enterprise under the background of big data era, it is the key to improve the core competitiveness and market share of enterprises by using big data. Modern enterprise decision-making is changing from "business-driven" to "data-driven" in the past. The analysis of big data can make more accurate and effective marketing and management model for e-commerce enterprises. However, when studying the management state of e-commerce enterprises under the background of big data, it is found that there are some problems to be solved urgently in the current management mode of e-commerce enterprises. Based on this, this paper will take the management mode of e-commerce enterprises under the background of big data as the research content, mainly carry out a systematic discussion on the problems existing in the management mode of e-commerce enterprises under the background of big data era, and on this basis, put forward targeted and operational improvement measures and management modes, in order to provide reference and reference for e-commerce enterprises in the management mode.
【作者单位】：河南牧业经济学院物流与电商学院;
【基金】：三农电子商务校级科研创新团队建设项目研究成果(编号201606)
【分类号】：F724.6

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