中产过渡层:营销服务群体进入中产的障碍与对策——特大城市G高科技园Z镇案例研究

发布时间：2019-06-27 08:08

【摘要】：以商业营销、餐饮服务等为代表的城市生活服务业具有很强的就业吸纳能力,是当前我国吸纳就业的重要领域。然而,当前这类生活服务业还普遍停留在低层次的服务形态,大量"非正规就业"的存在使得这一领域的许多经营者成为城市社会治理、整治甚至打击的对象,因此,城市生活服务就业部门聚集了大量的"中产过渡层"。在特大城市严控人口规模的政策背景下,户籍屏蔽、购房资格限制以及教育排斥制度成为生活服务业从业群体向中产转化的主要制度障碍。本研究以某特大城市G高科技园周边Z镇上的两大主要营销服务行业为例,认为树立行业规范,创新组织管理模式,促进城市生活服务业的现代化转型升级,是培育该领域职业中产的重要前提;而创新城市治理,提升城市公共政策的包容性和吸纳性是培育服务业中产的重要保障。
[Abstract]:The urban service industry, represented by commercial marketing and catering services, has a strong ability to absorb employment, which is an important field of employment in our country at present. However, at present, this kind of life service industry still generally stays in the low level service form, the existence of a large number of "informal employment" makes many operators in this field become the object of urban social governance, rectification and even cracking down. Therefore, the employment department of urban life service has gathered a large number of "middle class transition layer". Under the policy background of strictly controlling the size of population in megacities, household registration shielding, restrictions on housing purchase qualification and educational exclusion system have become the main institutional obstacles to the transformation from the working groups in the service industry to the middle class. Taking the two main marketing service industries in Z town around G high-tech park in a mega-city as an example, this study holds that setting up industry norms, innovating organizational management mode and promoting the modernization transformation and upgrading of urban life service industry are the important prerequisites for cultivating the vocational middle class in this field, and innovating urban governance and promoting the inclusiveness and acceptability of urban public policy are the important guarantee for cultivating the middle class of service industry.
【作者单位】：比利时IMEC研究院中国分院;清华大学社会学系;清华大学社会科学学院社会学系;
【分类号】：D663

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