基于个性化消费需求影响下现代服装设计的变化

发布时间：2019-06-27 12:26

【摘要】：现代社会的发展、生活环境的变化、信息技术的提高,让人们的生产和生活状态均受到了一定的影响,环境的变化会对原有的思维和生活方式产生影响,逐步影响需求的变化。例如,随着受教育程度和审美水平的提高,使人们对于产品的需求不止于基础的生活实用功能,更渴望获得精神上的多元体验,其体现在感官上的享受、生活态度的共鸣、个性的魅力展现和情感的需求等。而在服装领域中,相关的营销模式、生产方式以及设计的相应变化既反应也呼应了这样的审美理念和消费需求。文章中,首先了解并诠释了个性化消费需求的这一趋势走向,并由此引申出消费者的个性化需求及其产生的背景因素,重点对当下服装市场中为迎合消费者需求进行相关变化的模式进行分析整合,主要包括传统服装市场营销模式与现代服装市场营销模式的对比分析,受互联网影响、个性化为号召的传统服装生产变化等。继而引申出在服装的设计当中相应方式方法的迎合与变化。最后尝试进行调研与实践,总结出个性化消费需求影响下消费者对相关营销与生产模式、设计方法的认知度与接受度,通过行之有效的设计方法,助推消费者对个性化服装的需求。同时整理出在现代服装市场及新兴技术兴起的环境中,服装企业应如何吸引、满足消费者的需求,使消费者充分发挥自主参与性、展现个性风采。文章主要通过进行心理、消费、对比、设计、实践等连贯性的理论分析,针对不同的消费需求进行调研整合,希望能为相关企业与设计者提供参考。
[Abstract]:With the development of modern society, the change of living environment and the improvement of information technology, people's production and living conditions have been affected to a certain extent. The change of environment will have an impact on the original thinking and lifestyle, and gradually affect the change of demand. For example, with the improvement of educational level and aesthetic level, people's demand for products is not only the basic practical function of life, but also eager to obtain spiritual pluralistic experience, which is embodied in sensory enjoyment, resonance of life attitude, charm display of personality and emotional demand. In the field of clothing, the corresponding changes in marketing mode, mode of production and design not only reflect but also echo the aesthetic concept and consumer demand. In this paper, first of all, we understand and interpret the trend of personalized consumer demand, and thus extend the personalized demand of consumers and its background factors, focusing on the current clothing market to meet the needs of consumers related changes in the analysis and integration, mainly including the traditional clothing marketing model and modern clothing marketing model comparative analysis, affected by the Internet, Individualization as the call for the traditional clothing production changes and so on. Then it extends the corresponding ways and means to cater to and change in the design of clothing. Finally, this paper tries to investigate and practice, summarizes the consumer's recognition and acceptance of related marketing and production patterns, design methods under the influence of personalized consumer demand, and promotes consumers' demand for personalized clothing through effective design methods. At the same time, in the environment of the rise of modern clothing market and emerging technology, how should garment enterprises attract and meet the needs of consumers, so that consumers can give full play to their own participation and show their personality. Through the theoretical analysis of psychology, consumption, comparison, design, practice and other coherence, this paper investigates and integrates different consumption needs, hoping to provide reference for related enterprises and designers.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TS941.2

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