社交网络环境下高校图书馆阅读推广的趋势及策略研究

发布时间：2019-07-03 13:07

【摘要】：社交网络环境下,借力社交网络开展阅读推广是高校图书馆阅读推广的大趋势,并且具有以微见著、注重互动、两线融合的特点。高校图书馆借力社交网络开展阅读推广的具体措施为:因馆制宜,科学构建服务平台;多举措营销,聚合社交网络用户;立足需求,拓展平台的阅读服务功能;注重实效,采用多元化阅读推广模式。其保障机制包括阅读推广团队、效果评估机制、员工激励制度。
[Abstract]:Under the environment of social network, it is the general trend of reading promotion in university library to carry out reading promotion by means of social network, and it has the characteristics of light seeing, paying attention to interaction and combining the two lines. The concrete measures of university library to carry out reading promotion by social network are as follows: scientific construction of service platform according to library conditions; multi-measure marketing to aggregate social network users; base on demand, expand the reading service function of the platform; pay attention to actual effect and adopt diversified reading promotion mode. Its guarantee mechanism includes reading promotion team, effect evaluation mechanism and employee incentive system.
【作者单位】：东莞职业技术学院图书馆;
【基金】：2015年广东省图书馆科研课题“基于社交网络的高校图书馆阅读推广实践与研究”的成果之一,项目编号:GDTK1509
【分类号】：G258.6;G252.1

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