吉林省华阳新型复合材料有限公司玄武岩纤.维公司市场营销策略研究

发布时间：2022-01-20 20:22

　　

【文章来源】：吉林大学吉林省 211工程院校 985工程院校 教育部直属院校

【文章页数】：118 页

【学位级别】：硕士

【文章目录】：
1.Abstract
    1.1 Background and significance of the study of this topic
    1.2 Literature review on the research topic
    1.3 Structure of this work
2.Theoretical aspects of the study of the marketing strategy of theenterprise
    2.1 Relevant theories of analysis of the external marketing environmentof the enterprise
    2.2 Relevant theories of the internal marketing environment of theenterprise
    2.3 Relevant theories of the target marketing
    2.4 Relevant theories of the marketing mix
3.Analysis of the environment of the enterprise producing basalt fiber.
    3.1 Analysis of the macro environment
    3.2 Analysis of the micro environment
    3.3 Analysis of the competitive environment
4.STP-analysis of a company producing basalt fiber
    4.1 Market segmentation
    4.2 Orientation of the target market audience
    4.3 Marketing mix strategy
5.Measures to ensure the implementation of the marketing strategy ofthe enterprise producing basalt fiber
    5.1 Harmonization of the organizational structure
    5.2 Building of Information System
    5.3 Improving the mechanism of human resources
6.Conclusion and Perspectives
Bibliography
Acknowledgements



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