近20年国外旅游目的地市场营销研究综述.pdf

  本文关键词：近20年国外旅游目的地市场营销研究综述，由笔耕文化传播整理发布。

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文章编号:1003—2398(2008)01-0092-06近20年国外旅游目的地市场营销研究综述魏婧。潘秋玲(西安外国语大学人文地理研究所.西安710128)PREHENSI、,]E STUDY ON M乜忸KETING OF FOREIGN TOURISMDESTINATIoNS oVER THE PAST’1wo DECADESWEI Jing,PAN Qiu·ling(11um船GeographyResearch Institute,Xi'an IntemaO'onalStudies Universi彩Xi'aa 7mJ2发,China)Abstract: As petitionin tourism industry es severerby day, more and more tourismstakeholders,wholesalers,travel agencies,anizations and scholars start to stress ascendingimportance on how to apply appropriate marketing approaches in the information era to obtain maximumtourism output.In order to summarize western researches on tourism destination marketing,after readingheaps ofacademic research papers from Annals ofTourism Research and Tourism Management,the authorssort the previous researches into four main branches.They are tourism market research,tourism destinationmarketing body and approaches,tourism destination image and the information techniques and channe... 内容来自转载请标明出处.

  本文关键词：近20年国外旅游目的地市场营销研究综述，，由笔耕文化传播整理发布。