移动政务直播发展的主要特点及发展战略探析

发布时间：2018-02-01 00:43

本文关键词： 移动政务社交媒体政务信息受众直播节目直播活动滚动播出常态化传播力发展战略　出处：《传媒》2017年20期 　论文类型：期刊论文

【摘要】：正我国政务直播的发展经历了广播与电视现场政务直播、网络政务直播、社交媒体微直播和社交媒体移动政务直播四个阶段,并在近两年形成一股新浪潮。移动政务直播为政府与受众之间的互动搭建了一个新平台,已成为当下互联网最吸人眼球的风口以及最大的流量入口之一。在这一形势下,政府如何使用移动直播有效地传播政务信息成为亟待研究和解决的课题。政务直播的发展历程广播、电视现场政务直播。广播、电视现场政务直播是最早的政
[Abstract]:The development of direct broadcast of government affairs in our country has experienced four stages: live broadcast of government affairs on radio and television, live broadcast of government affairs on the Internet, microbroadcast of social media and live broadcast of mobile government affairs of social media. And in the past two years a new wave. Mobile government broadcasting for the interaction between the government and the audience to build a new platform. Has become the Internet's most eye-catching tuyere and one of the largest volume of traffic. In this situation. How to use mobile live broadcast to effectively spread government affairs information has become an urgent issue to be studied and solved. The course of development of government affairs broadcasting, television live government affairs broadcast. Broadcast, television live government affairs live broadcast is the earliest government affairs
【作者单位】：商丘师范学院传媒学院;
【基金】：国家社科基金项目“社交媒体‘话题’功能及其‘热点话题’扩散研究”(项目编号:15BXW037)的研究成果
【分类号】：D63;G206
【正文快照】： 我国政务直播的发展经历了广播与电视现场政务直播、网络政务直播、社交媒体微直播和社交媒体移动政务直播四个阶段,并在近两年形成一股新浪潮。移动政务直播为政府与受众之间的互动搭建了一个新平台,已成为当下互联网最吸人眼球的风口以及最大的流量入口之一。在这一形势下,

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