微信谣言治理问题研究

发布时间：2018-02-04 14:34

本文关键词： 微信谣言特征危害治理　出处：《南昌大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着移动互联网技术的快速发展,中国社会迎来“人人都有麦克风”的自媒体时代。微信以其出色的私密性、便捷高效的互动方式,成为国人使用频率最高的社交工具。其中,微信朋友圈作为一种强关系社交,代表着现实社会关系在虚拟网络中的延伸,用户之间的熟悉度与亲密度成为彼此之间的信任感建立的桥梁和纽带。这种私密性较强的社交关极易引发从众心理,别有用心的造谣者正是利用这一大众心理,借助微信平台的影响力传播,最终形成蝴蝶效应。各种形式的谣言在微信朋友圈的无序传播与扩散,不仅损害民众的个人利益,还妨害社会秩序和国家稳定,造成政府公信力降低、社会治理难度加大等不良后果。本文在分析微信朋友圈谣言的产生因素与传播特性的基础上,运用公共管理学、社会学、心理学等相关学科知识,以改善网络舆论环境为出发点,探讨自媒体时代背景下政府机构如何利用大数据、云计算等新型互联网技术治理微信朋友圈谣言。具体来说,本文共分为以下四个部分:第一部分,介绍微信谣言治理问题研究的背景和意义,通过分析国内外研究现状,提出本文主要的研究内容和研究方法,并确定研究思路。第二部分,解释文中提及的关键概念,厘清什么是网络谣言、微信朋友圈谣言具有哪些特点等。从事件的敏感性、消息的重要性、叙事的模糊性、媒体的参与性、政府监管缺失和自澄清机制的失效等方面分析朋友圈谣言的生成条件。第三部分,通过选取几个较为经典的微信谣言案例,深入分析微信谣言频发乱象对我网络意识形态错位、价值观失真及社会稳定所造成的现实危害。第四部分,在前期明晰微信谣言的产生因素与传播特征的基础上,吸收国外先进经验。针对我国网络环境的具体状况,深入探究微信朋友圈谣言的治理对策,提出新时代的网络谣言治理工作。应确立政府、媒体、社会、公众共同参与的“四位一体”的治理模式,建立全面的网络谣言疏导体系与法治体系,加快推进网络法治化进程,营造风清气正、健康有序的网络空间。
[Abstract]:With the rapid development of mobile Internet technology, Chinese society ushered in the "everyone has microphone" self-media era. WeChat, with its outstanding privacy, convenient and efficient way of interaction, has become the most frequently used social tool. WeChat Moments, as a strong social relationship, represents the extension of real social relations in the virtual network. The familiarity and closeness between users become the bridge and bond between each other's trust. This kind of private social connection is easy to arouse the crowd psychology, and the rumor-maker with ulterior motives makes use of this popular psychology. With the help of the influence of WeChat platform, the Butterfly effect was finally formed. The disorderly spread and spread of various forms of rumors in WeChat Moments not only harmed the personal interests of the people, but also jeopardized social order and national stability. On the basis of analyzing the factors and characteristics of WeChat Moments rumour, the author applies the knowledge of public management, sociology, psychology and other related subjects, such as public management, sociology, psychology and other related disciplines, such as public management, sociology, psychology and so on. In order to improve the network public opinion environment as the starting point, this paper discusses how government agencies use big data, cloud computing and other new Internet technologies to deal with Moments rumors on WeChat in the context of the media era. This paper is divided into four parts: the first part introduces the background and significance of the research on WeChat rumor governance, and puts forward the main research content and research methods of this paper by analyzing the current research situation at home and abroad. The second part explains the key concepts mentioned in the article, clarifies what are the network rumors and what characteristics of the WeChat Moments rumor, from the sensitivity of the event, the importance of the message, the ambiguity of narration, etc. The media participation, the lack of government supervision and the failure of self-clarification mechanism are analyzed to analyze the forming conditions of Moments rumors. The third part, through the selection of several classic WeChat rumor cases, Deeply analyze the realistic harm caused by the frequent mismatch of WeChat rumors to our network ideology, values distortion and social stability. Part 4th, on the basis of clarifying the causes and propagation characteristics of WeChat rumors in the early stage, In view of the concrete situation of our country's network environment, this paper probes deeply into the management countermeasures of WeChat Moments rumor, and puts forward the new era of network rumor management work. The government, media and society should be established. The "four-in-one" governance model of public participation, the establishment of a comprehensive network rumors diversion system and the rule of law system, speeding up the process of promoting the rule of law on the network, to create a healthy and orderly network space.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630;C912.63

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