山东黄河河务系统网络舆情处置问题研究

发布时间：2018-02-06 07:57

本文关键词： 政府网络舆情舆情处置　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：当前,互联网深刻地影响了社会舆论生态。网络舆情在反映民意、为政府管理决策提供服务的同时,也由于其难于监管等原因,容易伴随负面情绪、虚假消息的集合,对政府管理、公众的思想带来严重的冲击。笔者的单位山东黄河河务局是山东省黄河水行政主管部门。在发生汛情旱情和重大涉河事件时,极易伴随着网络舆情危机的次生危害。如何做好网络舆情的处置工作,规避网络舆情带来的风险,对于本单位具有现实意义,同时也为其它政府机关事业单位提供了参考。本文运用了公共危机管理、新闻传播等相关理论知识,通过文献研究、案例分析等研究方法,系统梳理山东黄河河务系统当前网络舆情处置工作中存在的问题,并由针对性地提出优化建议。论文第一、二章明晰了选题背景与意义,对国内外的研究现状进行梳理,分析网络舆情定义,对危机管理、传播学等相关理论进行阐述,为论文的写作提供理论建议。论文第三章详细梳理了山东黄河河务系统网络舆情处置工作的现状,陈述了网络舆情处置工作的组织分工,工作流程,以及信息发布手段与纪律。论文第四章选取了黄河流域近年来三起典型的网络舆情处置案例——"河南黄河滩'黑砖窑'"、"济南黄河备防石垛'以土充石'"、"黄河济南段清明节后垃圾遍地",分析处置过程中体现的经验教训,为优化山东黄河河务系统舆情处置工作提供借鉴。论文第五章,根据山东黄河河务网络舆情处置工作现状和处置案例中反映的优缺点,全面分析了该项工作中各环节存在的问题。论文第六章对山东黄河河务系统网络舆情处置机制提出了优化建议,即建立专业的网络舆情处置组织体系,制定处置能力评估指标体系;遵循沟通原则,完善新闻发言人制度,提高政府网站舆情引导能力,打造政务微博微信,借助公众媒体发声;秉持防患于未然的危机意识,努力修复单位形象。
[Abstract]:At present, the Internet has a profound impact on public opinion ecology. Internet public opinion reflects public opinion and provides services for government management decisions, but also because of its difficult to supervise and other reasons, it is easy to accompany negative emotions. The collection of false information has a serious impact on the government management and public thinking. The author's unit is Shandong Yellow River Water Administration Department of Shandong Province. It is easy to accompany the secondary harm of network public opinion crisis. How to do a good job in the disposal of network public opinion and avoid the risks brought by network public opinion is of practical significance to this unit. At the same time for other government agencies and institutions to provide a reference. This paper uses the public crisis management, news dissemination and other related theoretical knowledge, through literature research, case analysis and other research methods. Systematically combing the existing problems in the management of network public opinion in Shandong Yellow River Management system, and put forward the optimization suggestions by pertinence. The first and second chapters of the paper clarify the background and significance of the topic. Combing the current research situation at home and abroad, analyzing the definition of network public opinion, the crisis management, communication and other related theories. The third chapter combs the status quo of the network public opinion disposal in the Yellow River system of Shandong Province, and states the organization division of labor and work flow of the network public opinion disposal work. Chapter 4th selects three typical cases of network public opinion disposal in the Yellow River Basin in recent years-"Henan Yellow River Beach 'Black Brick Kiln'." "Jinan Yellow River to defend stone stacking 'with soil filled with stone'", "Ching Ming Festival after the Yellow River Jinan garbage everywhere", analysis of the process of disposal of experience and lessons. In order to optimize the public opinion disposal of the Yellow River system in Shandong Province, this paper provides a reference. Chapter 5th, according to the status quo of the Yellow River network public opinion disposal in Shandong Province and the advantages and disadvantages reflected in the disposal cases. In chapter 6th, the author puts forward some suggestions to optimize the management mechanism of network public opinion in the Yellow River system of Shandong Province, that is, to set up a professional network public opinion disposal organization system. To establish the evaluation index system of disposal capacity; Follow the principle of communication, perfect the press spokesman system, improve the government website public opinion guidance ability, build the government affairs Weibo WeChat, with the help of public media voice; Adhere to the crisis awareness of prevention, try to repair the image of the unit.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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