政务微博的人格化传播方式——以@共青团中央为例

发布时间：2018-02-13 11:06

  本文关键词： 共青团中央 工作要点 传播主体 官媒 热点事件 受众 国务院办公厅 言语 内容传播 传播学家　出处：《青年记者》2017年29期 　论文类型：期刊论文

【摘要】：正如人一样,媒体是有自身的人格化特征的。如果长期观察一家媒体,从它的选题报道、言语倾向等方面就能判断出其背后的立场、态度、品位等人格化特征。长期以来,政务微博一直是政务新媒体中的核心力量,成为沟通政府与公众的重要桥梁。2017年3月,国务院办公厅发布《2017年政务公开工作要点》,明确提出"管好用好政务新媒体"。截至2017
[Abstract]:Just like people, media have their own personalization characteristics. If we observe a media for a long time, we can judge the personal characteristics of its position, attitude, taste and so on from the aspects of its selected topics, reports, speech tendencies, etc. For a long time, Government affairs Weibo has always been the core force in the new government affairs media, and has become an important bridge between the government and the public. On March 2017, the general office of the State Council issued the main points of the work of opening Government Affairs on 2017, which clearly proposed that "manage and make good use of the new government affairs media".
【作者单位】： 河北大学新闻传播学院;
【分类号】：D63;G206
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本文编号：1508014