全媒体时代的政府形象管理研究

发布时间：2018-02-14 08:34

本文关键词： 全媒体时代政府形象管理行政人员　出处：《中国矿业大学》2015年硕士论文　论文类型：学位论文

【摘要】：各种自媒体纷纷涌现,传统媒体与新媒体紧密融合,信息传递高速化、多元化、受众碎片化,种种迹象昭示着全媒体时代已然来临。任何人在任何时间任何地点都可能发布和接受任何关于政府的信息,政府及行政人员被置于前所未有的关注和监督之中,如何塑造和维护良好的政府形象已成为政府及其行政人员必须面对的时代课题。当前政府形象管理中存在管理意识不强、目标不清、机制不健全、水平不高以及力量分散等问题,主要受政府行为、行政人员、大众媒体、社会公众等诸多因素影响。当前政府形象管理存在问题的原因主要在于全媒体时代下政府公共行政实践问题突显、特殊社会时期政府社会管理水平与公众诉求存在矛盾、舆情生态发生深刻变化。政府形象受损既损害政府的公信力,又危及政府执政的合法性。完善政府形象管理,须以建立务实为民、高效透明、公平正义、平易亲民的政府形象为目标,深化政府管理体制改革,提高政府社会管理水平;加强适应全媒体时代的公务员队伍建设,改善其行为作风建设,提升行政道德素养和政府形象网络管理技能;强化对媒体的引导与监管,健全媒体行业自律和监督机制;完善政府形象危机干预水平,提高形象危机处置能力;提升公民媒介素养,提高公民对媒介的认知和参与水平,引导公民更理性地参与公共事务。
[Abstract]:Various self-media have emerged, traditional media and new media are closely integrated, information transmission is high-speed, diversification, audience fragmentation, The signs are that the age of the whole media is coming. Anyone can publish and receive any information about the government at any time, anywhere, and the government and administrators are under unprecedented attention and supervision. How to create and maintain a good government image has become an important task for the government and its administrators. At present, there is a lack of management consciousness, unclear objectives and imperfect mechanism in the management of government image. Problems such as low levels and dispersion of power are mainly caused by government actions, administrative personnel, mass media, etc. The main reason for the problems in the current government image management lies in the prominent problems in the practice of government public administration in the whole media era, and the contradiction between the level of government social management and the public demand in the special social period. Profound changes have taken place in the ecology of public opinion. The damaged image of the government not only damages the credibility of the government, but also endangers the legitimacy of the government. To perfect the management of the government image, it is necessary to establish pragmatism for the people, be efficient and transparent, and be fair and just. To deepen the reform of the government management system, to improve the level of government social management, to strengthen the building of the civil servants' ranks to adapt to the times of the whole media, and to improve their behavior and style of work, Improve the administrative moral literacy and network management skills of government image; strengthen the guidance and supervision of the media; improve the self-discipline and supervision mechanism of the media industry; improve the level of government image crisis intervention and improve the ability to deal with the image crisis; Improve citizen's media literacy, improve citizen's cognition and participation level of media, guide citizen to participate in public affairs more rationally.
【学位授予单位】：中国矿业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630

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