信息生态视角下政务微信信息传播的关键影响因素识别研究

发布时间：2018-02-16 00:52

本文关键词： 信息生态政务微信信息传播影响因素模糊集理论 DEMATEL方法　出处：《情报科学》2017年10期 　论文类型：期刊论文

【摘要】：【目的/意义】为了政务微信运营提供理论基础和参考建议,提高政务微信信息传播的速度和影响力,提高政务微信信息服务效率和能力。【方法/过程】首先从信息生态视角分析了政务微信信息传播的过程和特征,其次运用基于模糊集理论的DEMATEL方法,研究影响政务微信信息传播因素间的相互关系,识别出关键因素,最后提出相应的对策和建议。【结果/结论】研究结果发现:信息传播主体的利他主义是影响政务微信信息传播的最关键因素。网络关系强度、信息公共性、信息传播主体所处的网络核心位置、信息传播主体的利己动机、信息传播主体的自我效能、信息技术水平都是影响政务微信信息传播的关键因素。
[Abstract]:[objective / significance] to provide the theoretical basis and reference suggestions for the operation of government WeChat, and to improve the speed and influence of the spread of government WeChat information. To improve the efficiency and ability of information service of government WeChat. [method / process] this paper first analyzes the process and characteristics of information dissemination in WeChat from the perspective of information ecology, and then applies the DEMATEL method based on fuzzy set theory. This paper studies the relationship among the factors influencing the information dissemination of WeChat, and identifies the key factors. Finally, the corresponding countermeasures and suggestions are put forward. [results / conclusions] the results show that the altruism of the subject of information communication is the most important factor affecting the communication of information in WeChat, the strength of network relationship and the publicity of information. The core position of the information dissemination subject, the self-interest motive of the information dissemination subject, the self-efficacy of the information communication subject and the level of information technology are all the key factors that affect the information communication of the government WeChat.
【作者单位】：吉林大学管理学院;吉林大学信息资源研究中心;
【分类号】：D63

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