基于扎根理论的政府网站公众持续使用意向研究

发布时间：2018-02-28 07:45

本文关键词： 扎根理论政府网站公众持续使用意向编码　出处：《情报杂志》2016年05期 　论文类型：期刊论文

【摘要】：[目的/意义]政府网站持续使用意向是电子政务研究领域的重要议题之一,目前国内研究多关注电子政务初始采纳,对政府网站持续使用意向的讨论较少。[方法/过程]运用扎根理论,探讨公众对政府网站持续使用意向的影响因素,对56位受访者的访谈数据进行开放式编码、主轴编码和选择性编码等分析,构建出政府网站公众持续使用意向的理论模型。[结果/结论]研究发现,需求-感知匹配度是公众持续使用意向的直接影响因素,政府网站的服务运营、政府观念、用户特征和政府网站的外部环境间接影响公众持续使用意向,并提出针对性的建议:满足公众多样化需求,实现政府网站的精准服务;提高传播力,促进公众参与,强化政府网站的互动服务;树立良好的服务观念,建设政府网站的关联矩阵,整合现有服务;完善制度建设,形成政府网站的保障机制。
[Abstract]:[purpose / significance] the intention of sustainable use of government websites is one of the most important topics in the field of e-government research. At present, domestic research focuses on the initial adoption of e-government. There is less discussion about the intention of sustainable use of government websites. [methods / process] using the rooted theory to explore the influencing factors of the public's intention of sustainable use of government websites, the interview data of 56 interviewees were coded open. Based on the analysis of spindle coding and selective coding, a theoretical model of the public's intention to use continuously on government websites is constructed. [results / conclusions] it is found that the degree of needs-perception matching is the direct influence factor of the public's intention to use continuously. The service operation, government concept, user characteristics and external environment of government website indirectly affect the public's intention to use continuously, and put forward some suggestions: to meet the diverse needs of the public, to realize the precise service of government website; Improve the communication power, promote public participation, strengthen the interactive services of government websites; set up a good service concept, build the correlation matrix of government websites, integrate existing services; perfect the system construction, form the government website security mechanism.
【作者单位】：电子科技大学政治与公共管理学院;
【基金】：四川省哲学社会科学重点研究基地项目“四川省邻避冲突中的群体行为演化规律与政府治理研究”(编号:SC14E071)研究成果之一
【分类号】：D63

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