政府公信力重塑PRM机制研究

发布时间：2018-03-27 14:08

本文选题：公众关系管理　切入点：政府　出处：《电子科技大学》2015年硕士论文

【摘要】：政府公信力是指政府被公众所信任的程度,他反映着政府与公众的关系程度,互动程度以及交流的强度。公众信任是一种软性的资源,既能帮助公众加强与政府沟通,又能使得政府公信力提升,是一种双赢。在当今世界范围内,政府不可避免地面临着信任度下降的普遍问题,而政府信任产生的危机对经济社会的发展危害又甚大。而信任流失之后,如何及时重塑,已经成为一个较为普遍的难题。且目前对政府公信力的重塑,大多停留在对策建议层面,还未形成一套完整的机制;现存的重塑机制也多是从政府自身角度出发,角度较为单一,无法对公信力进行有效重塑。因此,构建出一套从公众角度出发的政府公信力重塑机制是很有必要的。本文按照“提出问题-分析问题-形成假设-论证假设-得出结论”的研究思路来进行,具体研究内容分以下五个部分:第一部分绪论,即提出问题和分析问题,说明问题的提出即选题的背景及依据,分析本课题国内外研究现状,明确本文的研究思路及采取的研究方法,阐明本文研究的理论意义和现实价值。第二部分是形成假设,主要三方面的内容,首先介绍了我国政府公信力重塑的发展演变,接着对国内政府公信力重塑的现状、现存机制进行了分析,最后在现状分析的基础上得出现存公信力重塑机制原理、规则及实现方面的问题及问题实质,在这个基础上提出了我的论文假设——构建从公众视角出发的政府公信力重塑PRM机制。第三部分是机制设定部分,即正文第三章,本章通过对以公众为中心的政府公信力重塑机制的原理分析,设定出政府公信力重塑PRM机制的相关规范制度、在运行中的操作及实现内容。该部分是本文的主体部分。第四部分是机制设定论证部分,即本文的第四、五、六章,本部分主要从机制设定的原理、规则及实现三个方面来分析。首先分析PRM重塑机制的先进性,然后论证整体规制设定;最后从以公众为中心的政府公信力重塑机制能良好完成规制,具备实现基础、能破除现有操作存在的问题三个方面分析其可行性。第五部分是结论部分,及本文的第七章,本部分总结本文研究得出的基本结论,同时指出研究中存在的不足,明确今后的研究方向。
[Abstract]:The credibility of the government refers to the government by the public trust degree, he reflects the degree of the government and the public relations, degree of interaction and communication strength. Public trust is a kind of soft resources, not only can help the public to strengthen communication with the government, but also the credibility of the government, is a win-win situation in today's world. Within the government, inevitably facing the common problem of trust in decline, and even endanger the trust in government and the crisis of economic and social development. But after the loss of trust, how to rebuild, has become a common problem. And the credibility of the government remodeling, most remain in the level of countermeasures and suggestions, also do not form a complete set of mechanisms; remodeling existing is also starting from the government's perspective, the angle is relatively single, unable to carry out effective reconstruction of credibility. Therefore, to build a set of angle from the public The degree of credibility of the government remodeling mechanism is necessary. According to the analysis of the question, the formation of research hypothesis - hypothesis testing conclusion "to carry out specific research content is divided into the following five parts: the first part is the introduction, which puts forward and analyses the problems, put forward the background and explain the problem on the basis of research, analysis of the domestic and foreign research status of this topic, clarify the research ideas of this paper and the research methods, this paper studies the theoretical significance and practical value. The second part is the main form hypotheses, three aspect content, first introduced the development of China's Government credibility remodeling evolution, then the status of domestic credibility remodeling the government, the existing mechanism is analyzed, finally existing principle and mechanism of remodeling the credibility based on the analysis of current situation, problems and implementation rules and problems in essence. This is proposed on the basis of the hypothesis I: Construction from the public perspective of the credibility of the government to reshape the PRM mechanism. The third part is the mechanism of setting part, namely third chapters, this chapter through the principle of the credibility of the government to the public as the center of the remodeling mechanism analysis, setting up the credibility of the government to reshape the PRM mechanism related regulations, in in the operation and implementation of the operation. This part is the main part of this paper. The fourth part is the mechanism of this paper is the fourth, fifth part of the thesis, the six chapter, this part mainly from the principle, mechanism, analysis and Realization of three aspects. The first rule advanced analysis on the mechanism of PRM remodeling, and then demonstrates that the overall regulation set finally, from the public as the center; the credibility of the government to complete the remodeling mechanism of good regulation, have achieved the foundation, can get rid of the current problems existing in the operation of the three aspects of the analysis The fifth part is the conclusion part and the seventh chapter of this paper. This part summarizes the basic conclusions of this study, and points out the shortcomings in the study, and defines the future research direction.

【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630

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