基于SNA的“武汉暴雨事件”政府网络舆情治理研究

发布时间：2018-04-04 17:45

本文选题：武汉暴雨事件　切入点：政府网络舆情治理　出处：《华中师范大学》2017年硕士论文

【摘要】：随着互联网的创新扩散和社交网络产品的更新迭代,网络舆情治理水平已经成为衡量政府治理体系和治理能力现代化程度的重要标准之一。政府网络舆情治理体系的完善和治理能力的提升,有利于密切政府与人民群众之间的血肉联系,提升政府的政治合法性和公信力;有利于从根本上调动市场、社会、公民等多元社会主体的积极性,助推经济转型升级;有利于社会中多元主体参与到政府决策、公共政策制定和国家治理进程中来,提升整个社会的文明程度;有利于网络中多元主体自觉自律,共同维护网络舆情生态的风清气正。本文以2016年“武汉暴雨事件”为研究案例,将抓取的2016年6月27日0时到2016年7月23日23时的12678条精品热门微博、100个微博账号作为研究样本,综合运用社会网络分析法、案例分析法等方法对10类100位微博账号主体在“武汉暴雨事件”网络舆情治理中角色、行为、影响进行深入分析。分析结果表明,100位微博账号主体的总体相互关注度、总体关系紧密度、总体信息传播度以及个体的边缘度、个体的中介度、个体的结构性结果与理想标准有着较大差距,微博各主体之间也存在着明显差异,网络舆情失范、失序、失真问题较为严重,政府网络舆情治理体系和治理能力有待进一步提升。全文主要由五大部分组成。第一部分为绪论,介绍了本研究的选题背景、研究意义,同时梳理了国内外相关研究现状、理论、方法、观点、成果。第二部分为论文相关概念、理论、方法概述,厘清热点公共事件和网络舆情的含义,阐明有关网络舆情治理的理论基础,介绍社会网络分析法。第三部分则是基于社会网络分析法,对整个研究体系进行周密设计。第四部分为实证研究与分析,通过关系邻接矩阵的社会网络指标计算对“武汉暴雨事件”网络舆情治理各主体的总体相互关注度、总体关系紧密度、个体的中心度等六大维度的结果进行分析。第五部分为“武汉暴雨事件”政府网络舆情治理研究结论、问题分析和对策建议。本文可能的创新点体现在两方面:一方面是以公共管理视角研究政府网络舆情多元主体共治,将治理理论和议程设置理论与网络舆情研究相结合,发现政府网络舆情治理存在的问题并提出对策;另一方面运用社会网络分析法和案例分析法研究政府网络舆情治理,以网络舆情实践研究为导向,将质性与量化研究方法相结合,提升网络舆情治理研究的现实相关度。
[Abstract]:With the innovation diffusion of the Internet and the renewal and iteration of social network products, the level of network public opinion governance has become one of the important standards to measure the degree of modernization of government governance system and governance ability.The improvement of the government network public opinion governance system and the improvement of the governance ability are conducive to close the blood and flesh ties between the government and the masses of the people, to enhance the political legitimacy and credibility of the government, to fundamentally mobilize the market and society,The enthusiasm of citizens and other pluralistic social subjects helps to promote the economic transformation and upgrade, which is conducive to the participation of the pluralistic subjects in the government decision-making, public policy formulation and the process of national governance, so as to enhance the civilization of the whole society.It is beneficial to the self-discipline of multi-subjects in the network and to the maintenance of the ecology of network public opinion.This paper takes the "Wuhan rainstorm event" in 2016 as a case study, and uses social network analysis method to analyze 12678 top items Weibo and 100 Weibo accounts seized from June 27, 2016 to 23:00 on July 23, 2016.This paper analyzes the role, behavior and influence of 10 kinds of 100 Weibo account subjects in the management of "Wuhan rainstorm event" network public opinion.The results show that there is a big gap between the overall mutual attention degree, the overall relationship degree, the overall information dissemination degree, the individual edge degree, the individual intermediary degree, the individual structural result and the ideal standard.There are also obvious differences among the subjects of Weibo. The network public opinion is out of order and distortion is more serious. The governance system and ability of government network public opinion need to be further improved.The paper consists of five parts.The first part is the introduction, which introduces the background and significance of the research, and combs the current situation, theory, methods, viewpoints and achievements of the research at home and abroad.The second part is related concepts, theories, methods, clarify the meaning of hot public events and network public opinion, clarify the theoretical basis of network public opinion governance, and introduce the social network analysis method.The third part is based on the social network analysis, the whole research system is carefully designed.The fourth part is the empirical research and analysis, through the social network index of the relation adjoining matrix to calculate the total mutual concern degree and the overall relation close degree to the "Wuhan rainstorm event" network public opinion governance each main body.The results of six dimensions, such as individual centrality, were analyzed.The fifth part is the conclusion of the government network public opinion management, the problem analysis and the countermeasure suggestion.The possible innovations of this paper are reflected in two aspects: on the one hand, it studies the multi-subject co-governance of government network public opinion from the perspective of public management, and combines governance theory and agenda setting theory with the research of network public opinion.On the other hand, it uses social network analysis and case analysis to study the governance of government network public opinion, which is guided by the practical research of network public opinion.Combining qualitative and quantitative research methods to improve the relevance of network public opinion governance research.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D630

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