新媒体环境下县级政府危机公关对策研究

发布时间：2018-04-08 09:22

本文选题：新媒体　切入点：县级政府公共危机管理　出处：《沈阳师范大学》2017年硕士论文

【摘要】：悠悠中华上下五千年的历史长河中,“县”作为我国最能深入体察民情行政区域,在春秋时期就以已登上了舞台。在政府危机管理的过程中,我国县级政府更是扮演着不可或缺的角色。尽管社会的不断进步使我们在管理方式方法中不断取得显著成就,然而单就县级政府而言,在危机公关管理不管是理论还是实践上都没有达到成熟和完善的程度。当突发危机事件发生时,县级政府作为第一道屏障,其管理能力的高低强弱在突发危机事件的处理过程中的各个步骤都有着密不可分的关系。随着科学技术的不断发展,大数据时代的来临,新媒体应运而生。其快速发展在给政府危机公关提供便利条件的同时,也带来了新的挑战。尤其是县级政府,相对于城市的四通八达,对于新媒体的利用与管控更显得尤为重要。这需要县级政府部门不断提高对新媒体的认知与运用能力,有效在新媒体环境下更好的进行危机公关。故本文以新媒体环境为背景,着重研究县级政府的危机公关对策。本文内容主要包括五部分:第一部分是文章绪论,主要介绍本文研究背景、研究意义以及国内外学者对新媒体环境下县级政府危机公关研究的一个概括性总结。第二部分是相关理论的阐述,包括危机公关和政府危机公关的概念特征、危机公关基本原则、新媒体概念特征、新媒体对县级政府危机公关的影响等。第三部分是新媒体环境下县级政府危机公关现状、存在的问题及原因分析。第四部分是国外新媒体环境下县级政府危机公关的经验借鉴。通过分析国外针对此类事件的应对方法,充分汲取经验教训。第五部分是新媒体环境下县级政府危机公关的对策。本文的创新点集中体现在三个方面。一是较为新颖的研究角度。本文研究主要借助新媒体时代的网络平台,如微信、微博、论坛等新媒体对县级政府危机公关带来的机遇与挑战。二是较为独特的研究内容。本文选取了近年来出现的一些典型的新媒体设计的案例,以案例为辅进行深入分析研究论证在新媒体环境下县级政府危机公关的利弊,使文章内容更加饱满充实,有说服力。三是较为综合的理论运用。本文综合运用了公共关系学、管理学、传播学等学科知识对新媒体环境下县级政府危机公关对策进行研究与阐述,使其对策更有效、内容更丰富。
[Abstract]:In the long history of five thousand years of Chinese history, "county", as the administrative region of our country, has stepped onto the stage in the Spring and Autumn period.In the process of government crisis management, the county-level government plays an indispensable role.Although the continuous progress of the society makes us make remarkable achievements in the management methods, the crisis public relations management is not mature and perfect either in theory or in practice in the county-level government alone.When a sudden crisis occurs, the county-level government as the first barrier, its management ability in the process of handling the crisis has a close relationship between each step.With the continuous development of science and technology, the arrival of big data era, the new media came into being.Its rapid development not only provides convenient conditions for government crisis public relations, but also brings new challenges.In particular, county-level governments are more important to the use and control of new media than the city.This requires county government departments to continuously improve the understanding and use of new media, effectively in the new media environment for better crisis public relations.Therefore, this paper takes the new media environment as the background, emphatically studies the county government's crisis public relations countermeasure.This paper mainly includes five parts: the first part is the introduction of the article, mainly introduces the research background, research significance and domestic and foreign scholars on the new media environment of the county government crisis public relations research a general summary.The second part is about the related theories, including the concept characteristics of crisis public relations and government crisis public relations, the basic principles of crisis public relations, the concept characteristics of new media, and the influence of new media on the crisis public relations of county-level governments.The third part is the current situation of county-level government crisis public relations under the new media environment, the existing problems and the cause analysis.The fourth part is the experience of crisis public relations of county-level government under the new media environment.Through the analysis of the foreign response to such incidents, fully draw lessons from experience.The fifth part is the county-level government crisis public relations countermeasure under the new media environment.The innovation of this paper is embodied in three aspects.One is the relatively novel research angle.This paper focuses on the opportunities and challenges brought by the new media such as WeChat, Weibo and Forum to the county-level government crisis public relations.Second, the more unique research content.This paper selects some typical cases of new media design in recent years, and further analyzes and demonstrates the advantages and disadvantages of crisis public relations of county-level governments under the new media environment, so that the content of the article is more full and full and persuasive.Third, a more comprehensive application of theory.This paper makes use of the knowledge of public relations, management, communication and so on to study and expound the county-level government's crisis public relations countermeasures under the new media environment, which makes the countermeasures more effective and rich in content.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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