乌兰察布市委宣传部官方微博对塑造当地政府形象的研究

发布时间：2018-04-18 15:29

本文选题：政务微博 + 政府形象　；参考：《内蒙古大学》2015年硕士论文

【摘要】：政府形象,作为政府的一种特有资源,它时时刻刻反应着政府内在素质和外在表现,也是公众对政府行为满意度的一种总体评价。因为网络技术的不断更新与进步,公众网络意识也在逐步提升,对微博的关注也在逐步增多,随之政府也逐渐地利用政务微博来提升自己的形象。公众期待政府在执政过程中能够做到公正、公开和透明,然而事物总是在曲折中前进,政务微博在被官方使用的过程中还有很多不足。当下,地方政务微博也不甘示弱,地方政府工作人员积极组织建立自己的官方微博,虽然在数量上具有一定的优势,但在质量上良莠不齐,还有许多需要改进的地方。如何提高政务微博的使用价值,凸显其在政府形象塑造方面的优势,推动政务微博规范地向前发展,使其更好地为政府服务。本文立足于政务微博对政府形象的塑造,以乌兰察布市委宣传部官方微博为实例进行分析论证,总结和分析了政府形象的涵义和重要性,政府形象塑造的现有方式和存在的问题,以及对政务微博的涵义、发展现状和重要性,政务微博在塑造政府形象中的有利之处做了介绍。在对乌兰察布市委宣传部官方微博的发展现状,政府形象塑造的情况进行深入的分析上总结了政务微博存在的困境,同时提出了政务微博塑造政府形象的策略。
[Abstract]:Government image, as a special resource of government, reflects the internal quality and external performance of government all the time, and it is also a general evaluation of public satisfaction with government behavior.Because of the continuous renewal and progress of the network technology, the public network consciousness is also gradually raised, the attention to Weibo is also gradually increasing, and the government gradually uses the government Weibo to improve its image.The public expects the government to be fair, open and transparent in the process of administration. However, things are always going forward in twists and turns, and there are still many deficiencies in the process of being used by the government.At present, Weibo of local government is not willing to show weakness, local government staff actively organize and set up their own official Weibo, although they have certain advantages in quantity, but the quality is mixed, there are still many areas that need to be improved.How to improve the use value of government affairs Weibo, highlight its advantages in shaping the image of the government, promote the government affairs Weibo to develop in a standardized way, and make it serve the government better.Based on the portrayal of the government image by government affairs Weibo, this paper analyzes and demonstrates the meaning and importance of the government image with the example of Weibo, an official of the propaganda Department of the Wulanchabu Municipal Party Committee, and summarizes and analyzes the meaning and importance of the government image.This paper introduces the existing ways and problems in shaping the government image, as well as the meaning, the present situation and the importance of the government affairs Weibo, and the advantages and disadvantages in the shaping of the government image.Based on the analysis of the current situation of the official Weibo of the propaganda Department of the Wulanchabu Municipal Party Committee and the shaping of the government image, this paper sums up the predicament of the political affairs Weibo, and puts forward the tactics of shaping the government image of the government.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630

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