企业慈善捐赠行为研究

发布时间：2018-04-20 06:47

本文选题：企业 + 慈善捐赠行为　；参考：《福建师范大学》2015年硕士论文

【摘要】：慈善作为经济社会的第三次分配,它能在社会财富增加的同时,又保证社会的公平与正义,其重要性也日益引起全社会的关注。慈善事业的发展需要政府、慈善组织、企业、新闻媒体、公民等各方面的配合与努力,我国慈善事业发展的重要支柱——企业慈善捐赠,改革开放以来得到了迅猛的发展但同时也显现出了许多问题。本研究以企业慈善捐赠行为这一主题为中心展开,通过对西方企业、港台企业慈善捐赠行为的比较分析,指出大陆国有企业、民营企业慈善捐赠行为过程中存在的问题以及解决的对策和建议。主要内容如下：首先,介绍本选题的研究背景及研究思路、研究意义、对企业慈善捐赠行为的相关文献进行综述；第二,对国内外企业慈善捐赠行为进行历史回顾；第三,对西方和港台企业慈善捐赠行为的现状及原因进行分析；第四,目前大陆国有企业、民营企业慈善捐赠行为在发展过程中存在的问题及其原因分析；第五,从社会环境、政府、大众媒体、慈善组织及企业自身等五个方面提出了优化我国企业慈善捐赠行为的对策研究；最后,为本论文的结论与讨论。
[Abstract]:Charity, as the third distribution of economic society, can guarantee the fairness and justice of the society while increasing the social wealth, and its importance has attracted the attention of the whole society day by day. The development of charity needs the cooperation and efforts of the government, charity organizations, enterprises, news media, citizens and so on. Since the reform and opening up has been rapid development, but also showed a lot of problems. This study focuses on the theme of corporate charitable donation behavior, and points out that the state-owned enterprises in mainland China, through the comparative analysis of the charitable donation behavior of western enterprises, Hong Kong and Taiwan enterprises, The problems existing in the course of charitable donation of private enterprises and the countermeasures and suggestions to solve them. The main contents are as follows: first, introduce the research background and research ideas of this topic, research significance, the corporate philanthropic donation behavior literature review; second, the history of domestic and foreign enterprises charitable donation behavior review; third, This paper analyzes the current situation and causes of charitable donation behavior of western, Hong Kong and Taiwan enterprises; fourth, the problems existing in the development of charitable donation behavior of state-owned enterprises and private enterprises in mainland China and their causes; fifth, from the social environment, the government, Five aspects of mass media, charity organizations and enterprises themselves are put forward to optimize the philanthropic donation behavior of enterprises in China. Finally, the conclusion and discussion of this paper are given.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D632.9

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