科技哲学视野下的官员微博社会影响力研究

发布时间：2018-04-27 10:36

本文选题：科技哲学 + 官员微博　；参考：《成都理工大学》2015年硕士论文

【摘要】：信息技术的快速发展对当今世界产生了极为深刻的影响,以自媒体为代表的信息技术成果正在影响和改变着人类社会的生活方式与发展方式。以微博、微信等为代表的一系列新兴的沟通平台打破了传统的信息传播方式,成为广大网友十分热衷的获取信息的途径,当今社会俨然已经进入到自媒体信息化时代。其中,相较于传统媒介形式而言,微博技术在信息内容、信息处理方式和信息传递方式上有着突破性的进展。随着微博时代的到来,党政机构官员开通微博已经成为一种趋势。官员微博的出现适应了党政机关创新官民沟通形式的新需要,迎合了广大民众越来越迫切的参政议政的基本诉求。官员微博的“意见领袖”效应、“南风”效应以及所引发的民众广泛的参政议政热情都是其典型社会影响力的重要表现。官员微博不仅打破了传统政务信息官方发布的格局,而且对政府官员的行政能力和行政水平也带来了新的挑战,政府官员甚至其所代表的政府部门都不得不聚焦在公民微博的监督之中。从官员微博诞生之日起,无数个事实证明,每次只能播发140个字左右的官员微博的社会影响力并不小,因为支撑微博背后的是千千万万的个体,每个人的知识又是这种影响力不断扩散的动力源,传播科技恰好成为了其社会影响力不断提升的催化剂。官员微博再次证明了微博技术的社会影响力也可以成为社会进步和人类发展的推动力量。全文分为五个部分:第一部分为引言部分,主要介绍研究的背景、意义、国内外研究现状、论文创新点以及本文所采用的研究方法。第二部分介绍微博、官员微博的基本概念,同时从概念、特点、功能、发展等几个角度阐述微博技术的相关情况,最后介绍官员微博的兴起与发展。第三部分从内涵和表现形式两个方面阐述官员微博三方面重要的社会影响力,即官员微博的“意见领袖”效应、“南风”效应以及其带来畅通的参政环境。第四部分对官员微博三方面社会影响力形成的原因进行分析,通过技术背景和社会原因两个角度进行体现。首先阐述官员微博“节点性”传播优势、微博技术提供无障碍介入平台和微博技术搭建便捷的互动桥梁等几方面技术背景。随后分别从官员身份的特殊性、“官本位”思想以及民众渴望寻求新的参政渠道三方面分析官员微博社会影响力产生的社会原因。第五部分基于目前官员微博社会影响力的情况,介绍构建其正向社会影响力的途径和方法,分别是进一步加强官员微博舆论引领能力、注重官员自身素质的提升以及加强制度建设、加大外围监督力度。
[Abstract]:The rapid development of information technology has a profound impact on the world today. The achievements of information technology, represented by self-media, are influencing and changing the way of life and development of human society. A series of new communication platforms, represented by Weibo and WeChat, have broken the traditional way of information dissemination and become a keen way for the majority of netizens to obtain information. Nowadays, the society has entered the era of information from the media. In comparison with the traditional media, Weibo technology has made a breakthrough in information content, information processing and information transmission. With the arrival of Weibo, Party and government officials have become a trend to open Weibo. The appearance of official Weibo adapts to the new need of the Party and government organs to innovate the form of communication between the officials and the people, and caters to the more and more urgent basic demands of the masses to participate in the government and discuss the government. The "opinion leader" effect of official Weibo, the "south wind" effect and the popular enthusiasm for participating in politics and discussing politics are the important manifestations of his typical social influence. Official Weibo not only broke the pattern of official release of traditional government information, but also brought new challenges to the administrative ability and administrative level of government officials. Government officials and even the government departments they represent have to focus on the supervision of citizen Weibo. From the date of the birth of official Weibo, numerous facts have proved that the social influence of official Weibo, who can only broadcast 140 words or so at a time, is not small, because there are tens of thousands of individuals behind the support of Weibo. Each person's knowledge is the driving force of the continuous spread of influence, communication technology has become the catalyst for the continuous improvement of their social influence. Weibo, the official, proved once again that the social influence of Weibo technology can also be a driving force for social progress and human development. The paper is divided into five parts: the first part is the introduction, mainly introduces the background, significance, domestic and foreign research status, the innovation of the paper and the research methods adopted in this paper. The second part introduces the basic concepts of Weibo and official Weibo, at the same time from the concept, characteristics, functions, development and other angles, describes the relevant situation of Weibo technology, and finally introduces the rise and development of official Weibo. The third part expounds the important social influence of official Weibo from two aspects of connotation and form, that is, the "opinion leader" effect of official Weibo, the "south wind" effect and the smooth political participation environment. The fourth part analyzes the causes of the formation of official Weibo's three aspects of social influence, through the technical background and social reasons. First of all, the paper expounds the advantages of Weibo's "node" communication, the technical background of Weibo's technology to provide the platform of barrier-free intervention and the technology of Weibo to build a convenient and interactive bridge, and so on. Then it analyzes the social reasons of the social influence of official Weibo from the particularity of official identity, the thought of "official standard" and the people's desire to seek new channels of participation in politics. The fifth part, based on the current situation of official Weibo's social influence, introduces the ways and methods of constructing his positive social influence, respectively, which is to further strengthen the leading ability of public opinion of official Weibo. Pay attention to the promotion of officials' own quality and strengthen the system construction, and strengthen the external supervision.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D630.3;G206

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