新媒体时代重大灾害事故后的舆情引导研究

发布时间：2018-05-05 07:28

本文选题：舆论引导 + 网络舆情　；参考：《江西师范大学》2015年硕士论文

【摘要】：在这个网络科技和数字传播技术的发展的时代,多种新媒体陆续加入传播领域,其中互联网更是其中翘楚。毋庸置疑的是这些新媒体的出现改变了人们的生活模式,和传播模式。近年来,由于人们对自然的过度开发使得自然灾害事故发生频率显著增高,灾害事故在牵动了亿万人的心的同时,更是将媒体及人们的目光聚焦在由灾害事故引发的一系列问题上,其中政府在救灾中及灾害后的作为情况更是成为民众和舆论关注的焦点,以网络媒体为代表的新媒体上形成了颇具规模的舆情。但是这种舆情往往是一把双刃剑,利用得当,凝聚民心,而若引导不利小则会影响公众情绪,大则引发混乱甚至动荡。但如果能对网络舆情进行有效的感知与察觉,并在此基础上积极有效地进行引导,对于正确应对事故灾难,提高政府部门公信力,减少事件所造成的经济损失和政治危害,维护公众利益与社会的稳定等方面都颇具重要意义。本文围绕针对灾后舆情引导中存在的问题,分别从新媒体、政府、以及公众等角度提出具有实践性的指导意义的途径这一思路展开的。并采用了文献法、社会网络分析以及网络语义分析等研究方法对该课题进行了研究,分别是从相关的理论知识介绍、舆情、网络舆情、灾后网络舆情方面进行阐述,对网络舆情引导方式提出新的见解,结合具体事例层层解构剖析网络舆情中存在的问题。并结合具体优秀的案例,提出对灾后网络舆情引导具有重要性,与以上对其引导的必要性相呼应,响应主题;并指出对网络舆情的引导已经成为新一轮的热点课题。
[Abstract]:In this era of network technology and digital communication technology, a number of new media have joined the field of communication, among which the Internet is one of the leading. There is no doubt that the emergence of these new media has changed the way people live, and the mode of communication. In recent years, due to the over-exploitation of nature, the frequency of natural disasters and accidents has increased significantly, which has touched the hearts of hundreds of millions of people at the same time. The media and people's eyes are also focused on a series of problems caused by disasters and accidents. Among them, the government's actions in disaster relief and after disasters have become the focus of attention of the public and public opinion. Take the network media as the representative new media has formed the quite scale public opinion. But this kind of public opinion is often a double-edged sword. However, if the network public opinion can be effectively perceived and perceived, and on the basis of active and effective guidance, the correct response to the accident disaster, improve the credibility of government departments, reduce the economic losses caused by events and political harm, Maintaining public interests and social stability is of great significance. This paper focuses on the problems existing in the guidance of post-disaster public opinion, respectively from the perspective of new media, government, and the public. The research methods of literature method, social network analysis and network semantic analysis are used to study this topic, respectively, from the related theoretical knowledge introduction, public opinion, network public opinion, post-disaster network public opinion. This paper puts forward a new opinion on the guiding mode of network public opinion, and analyzes the problems existing in the network public opinion with concrete examples. Combined with specific excellent cases, this paper puts forward the importance of guiding network public opinion after disaster, which echoes the above necessity of guiding network public opinion, and points out that the guidance of network public opinion has become a hot topic in a new round.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63;G206

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