山丹县政务微信运行中的问题与对策研究

发布时间：2018-05-08 19:36

本文选题：政务微信 + 社会治理　；参考：《甘肃农业大学》2017年硕士论文

【摘要】：在全球化、网络化、信息化环境下,移动互联网、智能终端的快速渗透以及2015年“互联网+”行动计划的实施,政务微信、政务微博等新媒体飞速发展。作为新型的电子政务工具不仅蕴含着巨大的经济价值,而且更是提升政府治理能力的新平台,对党政机构、社会组织、公民等在新环境下的信息交流与积极互动起到积极作用,为经济发展和社会进步提供更加有力的支撑。政务微信具有传递政务信息和提供公共服务的职能,在一定程度上方便了社会公众对政务信息的获取和公服务的需求。传统的信息传播方式、获取途径及服务内容被迫进行改变创新,逐渐呈现出信息传播大众化、获取途径便捷化、服务内容人性化的发展趋势。我国信息化建设进程及信息技术的进一步发展,促使我国电子政务建设在转变政府职能和提供公共服务起到了重要作用。而“互联网+”战略的提出践行,更是为政务微信的发展带来了发展契机。作为政务信息公开的新平台和政务服务的新工具,使用政务微信进行政务信息传递和提供政务服务,有利于多元治理主体的政治参与、有利于政府治理成本的降低、有利于政府舆情引导能力的提升及有利于区域化公共服务的提供。创新了社会管理模式,也是对我国服务型政府的一种现实需求。如何利用政务微信更好的建设服务型政府,如何确保政务微信的良性发展,成为一个值得研究和深思的问题。截至2016年底,山丹县很多政务民生部门开通了政务微信,在传递政务信息、提供公共服务方面起到了一定的积极作用,由于主观和客观因素的制约,仍处于初级探索阶段,多数政务微信的功能比较单一,停留在官办信息传递阶段,政务服务的服务能力比较弱。本文在理清政务微信的相关概念及理论,综合我国政务微信目前的发展现状与潜在价值,对山丹县存在的两种类型政务微信进行调查和研究,并结合网络大数据分析平台,重点分析了山丹县比较具有代表性的三个政务微信。在实证的基础上,归纳出山丹县政务微信运营中存在角色定位、运营机制、交流服务、时间内容及技术资金方面存在的问题,最后针对山丹县政务微信存在的问题,结合政务微信职能完善功能健全发展水平高地区的建设经验,提出完善山丹县政务微信发展的策略,希望本研究有助于促进山丹县政务微信的健康、有序、良性发展,给政务微信广阔的发展前景提供可借鉴的价值。
[Abstract]:In the environment of globalization, networking and information, the rapid penetration of mobile Internet and intelligent terminals, and the implementation of the action plan of "Internet" in 2015, the new media such as Government WeChat, Government Weibo and other new media are developing rapidly. As a new type of e-government tool, it not only contains great economic value, but also is a new platform to enhance the governance ability of the government. It plays a positive role in the information exchange and positive interaction between the party and government organizations, social organizations, citizens and so on under the new environment. To provide more powerful support for economic development and social progress. Government WeChat has the function of transmitting government affairs information and providing public service, which to some extent facilitates the public to obtain government information and the demand of public service. The traditional way of information dissemination, the way of obtaining and the content of service are forced to change and innovate, and gradually present the trend of popularization of information dissemination, easy access and humanization of service content. The process of information construction and the further development of information technology in China promote the construction of e-government in the transformation of government functions and the provision of public services play an important role. The implementation of the Internet strategy has brought the development opportunity for the development of government WeChat. As a new platform for government information disclosure and a new tool for government affairs service, the use of government WeChat to transmit government information and provide government affairs services is conducive to the political participation of multiple governance subjects and to the reduction of government governance costs. It is beneficial to the promotion of public opinion and the provision of regional public services. The innovation of social management model is also a practical demand for the service-oriented government in our country. How to make use of the government WeChat to build a better service-oriented government, how to ensure the benign development of government WeChat has become a problem worth studying and pondering. By the end of 2016, many government and people's livelihood departments in Shandan County had opened government affairs WeChat, which had played a positive role in transmitting government affairs information and providing public services. Due to the constraints of subjective and objective factors, they were still in the initial stage of exploration. The function of most government WeChat is single, staying at the stage of official information transmission, and the service ability of government service is weak. This paper clarifies the related concepts and theories of government WeChat, synthesizes the current development status and potential value of government WeChat in China, investigates and studies the two types of government WeChat in Shandan County, and combines with the network big data analysis platform. Focus on the analysis of three representative Shandan County government WeChat. On the basis of empirical analysis, this paper sums up the problems of role orientation, operation mechanism, communication service, time content and technical fund in the operation of Shandan government WeChat. Finally, the problems of Shandan government WeChat are pointed out. Based on the experience of government WeChat with perfect function and high level of development, this paper puts forward the strategies to improve the development of government WeChat in Shandan County, and hopes that this study will help to promote the healthy, orderly and benign development of government WeChat in Shandan County. To government WeChat broad development prospects to provide reference value.
【学位授予单位】：甘肃农业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63

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