大学生网络慈善捐赠接受度与网络自我效能、网络人际信任的关系

发布时间：2018-05-12 04:58

本文选题：网络慈善捐赠 + 接受度　；参考：《天津师范大学》2015年硕士论文

【摘要】：网络慈善捐赠是指全过程都经由互联网实现的慈善捐赠行为,也就是慈善捐赠项目发起人通过网络媒体公布募捐信息,慈善捐赠者通过网络媒体了解到募捐信息并通过网络支付方式进行慈善捐赠。网络慈善捐赠在近些年的普及过程中体现出了它独特的优势和广阔的发展前景,同时如何提升网络慈善捐赠的社会接受度,使之具有更为良好的社会心理氛围,有效推进网络慈善捐赠事业发展,是理论和实践领域的重要研究课题。本研究通过文献梳理、半开放式访谈建立了大学生网络慈善捐赠接受度的三维度模型,在此基础上编制了《大学生网络慈善捐赠接受度问卷》,并对问卷进行了信效度检验。采用《大学生网络自我效能感问卷》、《大学生网络人际信任问卷》和自编的《大学生网络慈善捐赠接受度问卷》对800名大学生进行了调查,分析了大学生网络慈善捐赠接受度的总体水平和特征,探讨了大学生网络慈善捐赠接受度、网络自我效能和网络人际信任之间的相互关系。结果表明： 1.对大学生网络慈善捐赠接受度问卷数据进行因素分析,共抽取出三个因素分别解释了总变异的21.973%、20.356%、19.885%。大学生网络慈善捐赠接受度问卷Cronbacha系数为0.805,验证性因素分析模型拟合指数x2/df为1.484,CFI为0.961,RMSEA为0.054。 2.大学生网络慈善捐赠接受度总分的平均值为42.78,.处于中等偏上水平。男生的网络慈善捐赠接受度总分、感知易用性和感知有用性得分上均显著高于女生；专业类别的差异为,理工科生的网络慈善捐赠接受度总分以及感知有用性和感知安全性两个子维度得分均显著的高于文科生和艺术生；不同月可支配资金大学生的网络慈善捐赠接受度总分、感知易用性和感知有用性得分也存在显著差异,月可支配资金1501-2000元的大学生接受度水平最高；接触互联网不同年限的大学生网络慈善捐赠接受度总分也存在显著差异,接触3-4.9年、5-6.9年、7年以上的大学生其接受度总分均显著大于接触互联网1-2.9年者。 3.大学生网络慈善捐赠接受度、网络自我效能感和网络人际信任间存在显著的正相关。回归分析显示,网络自我效能感可以预测网络慈善捐赠接受度和网络人际信任,网络人际信任可以预测网络慈善捐赠接受度；中介模型分析显示,网络人际信任在网络慈善捐赠接受度和慈善捐赠接受度间起部分中介作用。结论： 1.大学生网络慈善捐赠接受度具有网络慈善捐赠的有用性、易用性和安全性三维度结构。《大学生网络慈善捐赠接受度问卷》具有良好的信度与效度,在今后的调查研究中可以作为测量网络慈善捐赠接受度的有效工具。 2.大学生总体网络慈善捐赠社会接受水平较高,但是存在性别、专业类别、月可支配资金和接触互联网年限等方面的差异。 3.网络自我效能感能够正向预测网络慈善捐赠接受度,网络人际信任在网络自我效能感与网络慈善捐赠接受度之间的关系上起中介作用。
[Abstract]:Charity donation is a charity donation that is realized through the Internet through the whole process, that is, the sponsor of the charity donation project announces the donation information through the network media. The charitable donor understands the fund-raising information through the network media and carries on the charity donation through the network payment. The network charity donation is popularized in recent years. It embodies its unique advantages and broad prospects for development. At the same time, it is an important research topic in the field of theory and practice to improve the social acceptance of charity donation, make it have a better social psychological atmosphere and promote the development of network charitable donation.
In this study, a three dimensional model of College Students' acceptance of network charitable donations was established by semi open interview. On this basis, a questionnaire on the acceptance of network charitable donations for college students was compiled, and the reliability and validity of the questionnaire was tested.
800 college students were investigated by the questionnaire of College Students' network self-efficacy, the questionnaire of interpersonal trust of college students and the self compiled questionnaire of College Students' network charitable donation acceptance. The overall level and characteristics of College Students' acceptance of network charitable donations were analyzed, and the acceptance of network charitable donations and network self of college students were discussed. The relationship between effectiveness and network interpersonal trust.
The results show that:
1. the factor analysis of College Students' network charitable donation acceptance questionnaire data was carried out, and three factors were extracted to explain the total variation of 21.973%, 20.356%. The 19.885%. college students' network charitable donation acceptance questionnaire Cronbacha coefficient was 0.805, the confirmatory factor analysis model fitting index x2/df was 1.484, CFI was 0.961, RMSEA was 0.054.
The average score of the total score of 2. college students' network charitable donation is 42.78, which is at the middle level. The total scores on the acceptance of the charity donation, the perceived ease of use and the perceived usefulness of the boys are significantly higher than those of the girls; the difference in the professional category is the total score of the acceptance of the network kindness donation and the perceived usefulness and the perceived usefulness of the science and engineering students. The two sub dimensions of perceived security were significantly higher than those of the liberal arts students and the art students. The total scores of the network charitable donation acceptance of the university students in different months, the perceived ease of use and the perceived usefulness were also significantly different. The highest level of acceptance of the college students with a monthly disposable capital of 1501-2000 yuan was the highest; the Internet was in contact with the Internet for different years. There are significant differences in the total score of College Students' acceptance of network charitable donations. The total scores of college students who are exposed to 3-4.9 years, 5-6.9 years and more than 7 years are significantly higher than those of the Internet 1-2.9.
3. college students' network charitable donation acceptance, network self-efficacy and network interpersonal trust have significant positive correlation. Regression analysis shows that network self-efficacy can predict network charity donation acceptance and network interpersonal trust, network interpersonal trust can predict the acceptance of network kindness donation; intermediary model analysis shows that network Interpersonal trust plays a mediating role in the acceptance of charitable donations and acceptance of charitable donations.
Conclusion:
1. college students' acceptance of network charitable donations has the usefulness of network charitable donation, the usability and safety of the three-dimensional structure. < College Students' network charitable donation acceptance questionnaire > has good reliability and validity. It can be used as an effective tool to measure the acceptance of charity donation in the future.
2. college students' overall network charitable donation society has a higher level of acceptance, but there are differences in gender, professional categories, monthly disposable funds and the number of years of contact with the Internet.
3. network self-efficacy can positively predict the acceptance of network charitable donation, and the network interpersonal trust plays an intermediary role in the relationship between network self-efficacy and the acceptance of network charitable donation.

【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D632.9

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