恐怖袭击事件中政府的危机修辞研究
发布时间:2018-05-12 16:53
本文选题:恐怖袭击 + 危机反应策略 ; 参考:《暨南大学》2015年硕士论文
【摘要】:继美国“9·11”事件之后,恐怖主义在全球愈演愈烈,并逐渐将目标转移至平民,这严重威胁到世界的和平发展。近年来,我国境内的恐怖活动也频繁发生,并呈现出从边疆向内陆蔓延发展的趋势。此外,在对恐怖主义的定性问题上,我国还饱受西方国家“双重标准”的困扰。恐怖活动有组织有预谋,以突然袭击为主要方式,给各国政府带来极大挑战。于政府而言,恐怖袭击发生后,及时的信息发布有助于协调危机沟通中的各方关系。恰当的修辞选择能提升危机处理效率,有效控制可能产生的不良影响。此外,危机修辞还向公众传递着政府态度,优秀的修辞表达对政府恢复形象、获得信任、提升公信力有重要意义。具体到恐怖袭击事件危机管理中,修辞选择既要考虑到当时的语境、危机情境,也随着不同主体各具差异。优秀的修辞策略,更能为危机管理效果加分。本文从危机管理的核心问题——传播与沟通出发,以危机传播的修辞学取向相关理论为基础,以恐怖袭击事件中政府的危机修辞为研究对象,通过个案分析、修辞批评、媒介内容分析,寻求政府在恐怖袭击事件中危机修辞的运用规律,并结合中国实际国情,寻找出既符合普遍意义,又适合中国国情的危机修辞策略。
[Abstract]:Following the September 11 incident in the United States, terrorism has become more and more intense in the world and has gradually shifted its target to civilians, which seriously threatens the peaceful development of the world. In recent years, terrorist activities in China also occur frequently, and show a trend of spread from the frontier to the inland. In addition, in the qualitative issue of terrorism, China is also plagued by Western "double standards". Organized and premeditated terrorist activities, mainly in the form of surprise attacks, pose a great challenge to governments. For the government, timely release of information in the aftermath of a terrorist attack helps to coordinate relations in crisis communication. Proper rhetoric choice can improve the efficiency of crisis management and effectively control the possible adverse effects. In addition, crisis rhetoric also conveys the government attitude to the public, and excellent rhetoric expression is of great significance for the government to restore its image, gain trust and enhance its credibility. In the crisis management of terrorist attacks, rhetorical choice should not only take into account the context, crisis situation, but also with the different subjects have their own differences. Excellent rhetorical strategies can add to the effectiveness of crisis management. Starting from the core problem of crisis management-communication and communication, based on the theory of rhetorical orientation of crisis communication, this paper takes the rhetoric of government crisis in terrorist attacks as the research object, through case analysis, rhetorical criticism. Based on the analysis of the media content, this paper seeks the application law of the government crisis rhetoric in the terrorist attack, and combines with the actual situation of China to find out the crisis rhetoric strategy which not only accords with the universal meaning but also suits the Chinese situation.
【学位授予单位】:暨南大学
【学位级别】:硕士
【学位授予年份】:2015
【分类号】:D035;G206
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